It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.
As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.
Snap Inc. just raised the stakes in the battle to beat out Instagram (check out our most recent comparison of the two apps here). Today on the Snap blog, the company introduced its latest feature: Snap Map. Snap Map is exactly what it sounds like; you can now see your fellow Snappers’ locations in real-time and Stories from the most popular events near you. We’re breaking down what this new (potentially stalking) feature is and how to use it.
After three semesters as a #BIGintern, we’re thrilled to welcome Meghan Gabel to the team as our newest Account Coordinator! Learn more about why this rising PR star decided to start her career with BIGfish!
With Boston temperatures reaching record highs this past week, the BIGteam is following the hottest tech news from the comfort of our air conditioned office. Since we last checked in, a lot of things have changed in the world of tech; here are some of the major stories that developed over the last two weeks: