BIG Agency Outcomes, Boutique Agency Service

FROM THE OUTSET, BIG FISH PR WAS FORMED AROUND A CORE COMMITMENT TO PROVIDE THE BEST POSSIBLE PR SERVICES AND OUTCOMES TO OUR CLIENTS.

This commitment stems from our agency’s roots, which are not tied to former agencies but rather the marketing and communications leadership groups within highly innovative B2B and B2C brands. Having managed multiple PR agencies in-house, our founding team experienced firsthand what it’s like to work with PR agencies—what we liked and what we didn’t. As a result, BIG FISH was built from the ground up around how an agency should engage, counsel, and collaborate with clients.

Our public relations team is outcome-obsessed and takes pride in our results. We get immense satisfaction from cracking communication challenges, bringing new ideas and products to market, making news, and capturing headlines. Our team holds long-standing relationships with news-breaking and agenda-setting journalists that span the traditional and digital news continuum. We excel at the art and practice of earned media storytelling, and our team is highly skilled at weaving narratives that capture the attention and mindshare of our clients’ target audiences.  

We get press. Both in terms of achieving press coverage and understanding what reporters look for in a story to tell. Our team knows how to pitch stories and target audiences right where they get their news and information. Our agency focuses on earned media coverage, product launches, data storytelling, executive visibility, speaking opportunities, issues management, reviews and award campaigns, and thought leadership.

Our North Star is to be recognized by each one of our clients not only as their agency of record but also as a core component of their communication team and arsenal. We seek to build long-standing partnerships by providing exceptional strategic guidance, unwavering dedication, and outstanding outcomes.

We listen. We learn. And we look around corners to anticipate potential problems before they happen. We constantly seek to understand our clients’ most important communication goals and objectives and what it will take to achieve them. In short, we do everything in our power to ensure success.

The BIG FISH PR Executive Team

David Richard

CEO

Seasoned entrepreneur and publicist. High energy. Masquerades as a public relations professor at Emerson College. Most likely to know someone wherever he goes. Quick draw with a pun and loves a good metaphor.

Jessica Crispo

Senior Vice President & Partner

BIG FISH PR veteran. Handles all things business and culture. Mom. Foodie. Traveler. Most likely to be working remotely from the sidelines of a game in the summer.

Meredith Chiricosta

Senior Vice President & Partner

Inbox 0. Boy mom. BIG FISH lifer. New Englander who hates the snow. Most likely to spot a typo out in public.

Follow Us

BIG FISH PR client Ring announced its all-new Pan-Tilt Indoor Cam! The new device arrives in style with three new colors, for 360 degree peace of mind that seamlessly blends in with any decor.

Check out what the press has to say:
@Verge: The colors do add a bit of style, and while no one has designed a really good-looking indoor camera, it’s nice to see some attention being paid to how these actually look inside a home.
@ZDNet_official: An indoor pan/tilt camera is perfect for nighttime security, but it’s also handy whenever I need to check on my kids or call my dog inside. The new Ring Pan-Tilt Indoor Cam has features like Live View, Two-Way Talk, and real-time motion alerts.
@TechRadar: This new model stands out in multiple ways. For starters, it has a wider range of motion.... Second, the Pan-Tilt camera has a privacy shutter. Flipping it closed automatically disables video recording and audio connectivity.
...

"BIG FISH PR built a narrative around our most exciting product line and inflected our PR program to earn coverage in top tier tech publications. Their work unlocked major credibility and brand building moments for us with top tier press, helped raise our product awareness, and earned our brand coverage in the places where it mattered most. The impactful press BIG FISH secured for us continues to pay dividends for our brand reputation and credibility."
Aviv Gilboa
President
, Skylight
“The whole BIG FISH team always took extra time to focus on the goals and understanding of the industries we were approaching. This allowed everyone involved to be fully educated to the best of their abilities before heading into any project. Every BIG FISH team member who was part of our account went above and beyond to make sure all of our needs were met. Not one deadline was ever missed by the BIG FISH team and their deliverables always hit the mark. There was never a time when we needed to make many (if any) changes to the final deliverables.”
Preston Grimes
Marketing Manager
, American Robotics
“BIG FISH really took the time to understand our business and our goals. They are an extension of our team and always coming up with fresh creative ideas on their own. BIG FISH PR regularly secures placements in major media outlets, and delivered a 50% SoV increase versus their competitors. They also deliver outputs on time and we love working with them.”
Kate LoFaso
Marketing Director
, Bevi
"Our collaboration with BIG FISH PR has been vital to the success of our public relations efforts. Their acumen, creativity, and responsiveness have helped us accelerate our awareness-building initiatives and develop an impactful, nimble PR program from the ground up. Thanks to their strategic counsel, deep expertise, and overall professionalism, we’ve been able to quickly and efficiently exceed our goals across earned media, speaking engagements, award wins, and more. Simply put, partnering with BIG FISH PR has been pivotal to our success."
John Costello
Head of PR
, Typeform
"BIG FISH PR has been a true extension of our PR team. They’re very thoughtful and comprehensive in their approach to the North American market. Working with them we have achieved some fantastic results, and the team is an absolute pleasure to work with."
Sarah Wheble
PR Manager
, Formlabs
"The best compliment I can give BIG FISH PR is that they feel like an extension of my internal Communications team. They bring forth the same amount of commitment, engagement, and expertise as any internal Ring employee would, and that's been critical to our success here at Ring. BIG FISH PR continues to expertly deliver our message to the masses, helping us quickly become a well-known brand in the consumer tech market. BIG FISH PR has not only made my job easier, but they have also helped us develop a unique and effective PR strategy that has quickly landed us in every top-tier publication. As a company that moves at an unimaginably fast pace, we need an agency that can run equally as fast, while also remaining extremely effective, and BIG FISH PR fulfills that."
Yassi Yarger
PR Lead
, Amazon
"BIG FISH PR developed a brilliant PR strategy for bringing Vitality GlowCaps to market. The press coverage and recognition BIG FISH PR attained for Vitality was incredible and included a lead article in the Wall Street Journal, an appearance on Good Morning America, and inclusion in a MOMA exhibit."
David Rose
founder and former CEO
, Vitality
"Wow is all I can say about working with this agency. BIG FISH PR built and executed a brilliant PR campaign. Nothing was left to chance. They coached me through every twist and turn of the campaign and in the end we achieved national attention with media coverage in most of the major broadcast networks, newspapers, magazines, websites and podcasts. I can’t say enough good things about this PR firm."
Eugene Monroe
Retired NFL Player & Partner
, GTI
"We really needed a solid PR firm that could navigate the digital world. BIG FISH PR delivered that and more with 1,700 press mentions and over 650 published product reviews."
Kannyn MacRae
Former Vice President of Product Development
, TYLT
"Partnering with BIG FISH PR has developed into an indispensable collaboration for Flo. BIG FISH PR consistently secures top-notch press coverage, and seamlessly works with our team to develop innovative ways to get our message out. They're always thinking out of the box and leveraging their contacts for us. BIG FISH PR has consistently garnered exceptional results for Flo, and ultimately helps further our mission to prevent loss, one drip at a time. Couldn't ask for more."
Gabriel Halimi
CEO and co-founder
, Flo Technologies
"BIG FISH PR was quick to understand our business and was able to rapidly develop and execute a successful PR strategy on our behalf. David and his team at BIG FISH PR are consummate professionals who deliver top-notch service."
Tony Atti
co-founder and CEO
, Phononic
"BIG FISH PR's closely knit team is full of excellent communicators and is always extremely organized and available (even on Icelandic time!). The team goes to great lengths to develop strong professional relationships and deliver great results every time. Their work is of the highest level and is delivered with integrity, passion and drive."
Kristjana Rós Guðjohnsen
Manager, Tourism & Creative Industries
, Promote Iceland
"BIG FISH PR has been a fantastic partner to us. The team has generated amazing awareness and helped us to reach outlets that we have never been able to get coverage in before. They provide both strategic expertise and focused execution, and, very importantly, they are easy and nice to work with on a daily basis."
Raviv Melamed
CEO and co-founder
, Vayyar
"BIG FISH PR is one of the best online marketing companies that I have worked with. They have a very deep understanding of their industry. They really follow what’s new and what’s happening, and where the trends are going. Iceland’s population is just more than 330,000 people, but we have more than 500,000 likes on our Facebook page thanks to their help."
Hlynur Gudjonsson
Consul General and Trade Commissioner
, Consulate General of Iceland
"BIG FISH PR has been our PR partner since the inception of our fund and has played a critical role in launching our portfolio of businesses."
Andrew Perlman
Managing Director, GreatPoint Ventures and founder
, GreatPoint Energy, Zafgen, Oasys Water, Coskata and AltaRock Energy
"BIG FISH PR understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver. They went way above and beyond what we expected!"
Peter Rojas
founder of gdgt
, Gizmodo and Engadget