BIG FISH PR is a national U.S. public relations agency specializing in earned media, media relations, technology PR, consumer PR, product launches, executive visibility, and strategic communications.
For more than 25 years, BIG FISH has helped companies from white-hot startups introducing their first product to some of the world’s best-known brands launch products, build credibility, earn influential media coverage, secure product reviews, and become leaders in their categories.
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BIG FISH PR is an earned-media-first agency. Our services combine strategy, storytelling, media relationships, and digital authority to help brands get discovered by the audiences that matter, including the rapidly growing number of people using AI platforms to research companies, products, and services.
Our job is simple: make your story impossible to ignore.
Every great company has a story worth telling. BIG FISH has helped an incredible range of companies uncover what makes them distinctive, define the stories that matter most, and communicate them in ways that get noticed. These represent just some of the companies that have trusted BIG FISH PR to help tell their stories:
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Build a PR roadmap designed to achieve meaningful business outcomes.
BIG FISH develops communications strategies around business goals, target audiences, competitive landscapes, company milestones, and industry conversations. We build a strategic roadmap for creating news and earning influential media coverage that can increase awareness, establish credibility, shape perceptions, inform purchasing decisions, and strengthen industry leadership.
Define what makes your brand different, and turn that difference into a story that matters.
BIG FISH develops clear messaging, positioning, and compelling brand narratives designed to resonate across today’s digital information ecosystem. We create stories that connect with journalists, customers, and other human audiences, while clearly communicating who a brand is, what it does, and why it matters to the search engines and LLMs that influence how people discover, research, and evaluate companies and products.
Turn companies, technologies, people, and ideas into stories worth telling and messages worth remembering.
BIG FISH PR uncovers the people, innovations, trends, and ideas behind a business and transforms them into compelling narratives designed to generate media opportunities, differentiate brands, and build long-term recognition. We develop stories with message pull-through in mind, strategically weaving key brand messages, differentiators, and proof points into narratives, so the resulting coverage reinforces what audiences should understand and remember about a company.
The goal is earned media that doesn’t simply mention your brand, but helps define it, building a consistent body of third-party storytelling that strengthens awareness, credibility, positioning, and authority across both human and digital audiences.
BIG FISH PR combines decades of national media relationships with creative, persistent, and highly targeted outreach designed to place clients into the stories and conversations that influence their markets. Our goal isn’t simply to generate press hits. It’s to earn the right coverage, from the right sources, with the right messages, building awareness, credibility, consideration, and authority with the audiences that matter.
Earn influential coverage that builds awareness, credibility, and authority.
Great media relations isn’t about having the biggest media list. It’s about developing the right story, identifying the journalists who will care about it, and knowing how and when to bring the two together. BIG FISH connects compelling client stories with journalists, editors, producers, reviewers, and other influential media through proactive outreach, newsjacking, announcements, interviews, briefings, demonstrations, and ongoing relationship building.
We focus not only on earning coverage, but on earning meaningful coverage with strong message pull-through, stories that help audiences understand what our clients do, why they’re different, and why they matter.
Turn important company news into compelling media opportunities.
A press release shouldn’t simply document what happened. It should establish why the news matters. BIG FISH develops the story, messaging, positioning, press release, and targeted media strategy surrounding company announcements, identifying the strongest news angles and making complex information clear, compelling, and easy to understand.
The objective is to create an authoritative public record of important company milestones while giving journalists the information and storylines they need to turn those announcements into meaningful coverage.
Turn product introductions into newsworthy moments and launch-day attention into lasting momentum.
Brands only get one chance to launch a product. From positioning, messaging, and embargoed outreach to media briefings, demonstrations, review programs, launch-day coverage, and follow-up, BIG FISH develops product launch PR campaigns designed to build anticipation, awareness, credibility, and consideration.
Our experience includes launching technology and consumer products at CES and other major industry events, as well as standalone product launches. And our work doesn’t stop on launch day; we look for opportunities to extend momentum through reviews, trends, roundups, awards, seasonal opportunities, and ongoing earned media.
Put products into the hands of journalists and reviewers who influence purchasing decisions.
A launch story tells people a product exists. A trusted third-party review can help them understand whether it’s right for them. BIG FISH PR manages targeted reviewer outreach, product seeding, demonstrations, briefings, review units, and ongoing follow-up to generate credible, substantive product coverage.
We focus on connecting products with journalists and reviewers whose audiences align with our clients’ customers, building the third-party validation that can strengthen credibility, inform purchasing decisions, and continue influencing product discovery long after launch day.
Get products discovered when consumers are actively deciding what to buy.
Gift guides, buyer’s guides, product roundups, and commerce stories put brands in front of audiences at critical moments of consideration and purchase. BIG FISH PR identifies relevant editorial opportunities, develops targeted story angles, coordinates product samples and reviews, and works with editors, journalists, reviewers, and creators to pursue meaningful inclusion.
These placements can do more than generate seasonal visibility. They create credible third-party recommendations that can influence purchasing decisions while strengthening a product’s digital footprint across search, commerce, and AI-powered discovery.
Create valuable one-on-one opportunities with the journalists who matter most.
Sometimes there is no substitute for putting an executive, product, or story directly in front of a journalist. BIG FISH develops and coordinates targeted press tours, desksides, demonstrations, and individual media briefings designed to create deeper conversations with influential journalists.
Whether conducted in person or virtually, these meetings give media the opportunity to experience products firsthand, engage directly with company leaders, ask deeper questions, and uncover stories that may not emerge from traditional outreach.
Turn major industry moments into sustained media opportunities.
From CES and trade shows to conferences, press events, and product launches, major industry gatherings create concentrated opportunities to tell stories, build relationships, demonstrate products, and generate media attention. BIG FISH develops event PR strategies that begin well before the doors open, including advance media outreach, briefings, demonstrations, award opportunities, and on-site media engagement.
Most importantly, we look beyond the event itself, using the attention, relationships, and storylines created there to build continued media momentum after the event is over.
Connect innovative brands and products with influential technology creators.
Product discovery increasingly happens across a broader ecosystem of journalists, reviewers, creators, and independent experts. BIG FISH identifies technology creators whose audiences and areas of expertise align with our clients, then develops targeted outreach, coordinates product experiences, and builds relationships designed to generate credible awareness.
Our focus is relevance, not simply reach, putting products in front of trusted voices whose audiences genuinely care about the category.
Support the commerce ecosystem increasingly connected to product coverage.
Affiliate commerce has become an important part of the consumer media landscape, particularly for product reviews, gift guides, buyer’s guides, and shopping content. BIG FISH helps clients navigate affiliate programs as part of broader earned-media campaigns, ensuring products are appropriately positioned to participate in commerce opportunities when publishers and editors require affiliate links as part of their coverage models.
Affiliate readiness doesn’t replace a compelling product, strong story, or media relationships. It helps remove potential barriers between editorial interest and commerce coverage.
Great PR doesn’t simply make companies recognizable. It gives audiences reasons to trust them. BIG FISH helps companies and their leaders become credible, authoritative voices in the industries and conversations that matter to their businesses, building third-party validation that can influence customers, partners, investors, journalists, and digital discovery.
Become part of the conversations shaping your industry.
Thought leadership isn’t about commenting on everything. It’s about having something meaningful to say when your expertise can add genuine value to an important conversation. BIG FISH identifies the trends, issues, ideas, and emerging conversations where clients can provide distinctive expertise and perspective.
Through interviews, commentary, contributed content, newsjacking, and ongoing media engagement, we help clients become trusted resources for journalists and recognized authorities within their industries.
Turn company leaders into recognized industry voices.
CEOs, founders, and subject-matter experts can be among a company’s most valuable communications assets. BIG FISH helps executives develop distinct points of view and connects their expertise to the news, trends, and conversations shaping their industries through interviews, expert commentary, profiles, contributed content, and other influential platforms.
The objective isn’t visibility for visibility’s sake. It’s to build executive authority in ways that strengthen the credibility, reputation, and positioning of the company itself.
Put your experts on stages where important conversations happen.
The right speaking opportunities can elevate executives, demonstrate expertise, build credibility, and introduce companies to highly relevant audiences. BIG FISH PR identifies conferences, panels, events, podcasts, and other speaking opportunities aligned with our clients’ expertise and business objectives, then develops the positioning, topics, abstracts, and submissions needed to pursue them.
Our focus is on putting the right people into the right conversations, not simply accumulating speaking appearances.
Build third-party credibility through meaningful industry recognition.
The right awards can provide powerful independent validation of a company, product, innovation, or executive. BIG FISH PR identifies credible awards aligned with client objectives, manages submission calendars and deadlines, develops compelling entries and supporting narratives, and helps amplify meaningful wins through earned media and broader communications.
Used strategically, awards become more than trophies. They create proof points that can strengthen media outreach, sales conversations, company positioning, search visibility, and digital authority.
Prepare executives to turn media interviews into communications opportunities.
Securing an interview is only the beginning. What an executive says, and what ultimately makes it into the story, can determine whether that opportunity advances the company’s communications objectives. BIG FISH prepares executives and spokespeople to communicate clearly, confidently, and effectively through message development and pull-through, interview techniques, difficult-question preparation, bridging, broadcast preparation, and realistic practice.
The goal isn’t to teach executives to deliver scripted answers. It’s to help them communicate naturally while ensuring the most important messages are understood, remembered, and accurately represented.
Digital discovery is changing. People still find brands through journalism, search, reviews, recommendations, and word of mouth, but increasingly they are also asking AI platforms which companies, products, and services they should know about. That makes authoritative third-party information about a brand more important, not less.
Build authority that helps brands get discovered across search and generative AI.
People increasingly use ChatGPT, Gemini, Claude, Copilot, Perplexity, and other AI platforms to research companies, compare products, understand industries, and inform decisions. BIG FISH uses authoritative earned media, consistent messaging, message pull-through, and strategic digital storytelling to strengthen the public information and third-party signals that help search engines and generative AI systems understand who a brand is, what it does, what it is known for, and why it is credible.
Our approach connects traditional PR with AI-era discovery by building a consistent body of credible, authoritative information across the digital ecosystem. We don’t attempt to manipulate AI answers; we focus on making our clients more visible, understandable, authoritative, and well represented within the information environment that both people and machines use to learn about them.
Not every communications challenge is about generating attention. Sometimes the job is protecting credibility, responding to uncertainty, communicating complex information clearly, or helping an organization navigate moments when the stakes are especially high.
Build, strengthen, and protect one of your company’s most valuable assets.
Reputation is shaped by what a company does, what it says, what others say about it, and how it responds when circumstances change. BIG FISH helps clients proactively strengthen their reputations through clear messaging, credible storytelling, earned media, executive communications, message consistency, and strategic counsel.
When reputational challenges emerge, we help organizations understand the communications environment, establish clear priorities, and respond in ways designed to protect credibility with the audiences that matter.
Communicate clearly and strategically when the stakes are highest.
Communications crises can develop quickly, and decisions made in the first hours can shape how an organization is perceived long afterward. BIG FISH helps clients assess fast-moving situations, establish communications priorities, develop messaging, prepare spokespeople, manage media inquiries, monitor coverage, and coordinate responses across relevant audiences.
Our focus is on helping organizations communicate accurately, consistently, and credibly while navigating intense media attention and rapidly changing circumstances.
Build the communications strategy around one of a company’s most important milestones.
An IPO can introduce a company, its leadership, its business model, and its story to an entirely new level of public and media attention. BIG FISH develops the narratives, messaging, executive positioning, media strategy, and communications planning, needed to help companies navigate that transition.
The objective is to clearly articulate the company’s story, establish leadership credibility, prepare executives for increased scrutiny, and build broader understanding of the business as it enters the public markets.
Our work is designed to generate more than press hits. We help clients earn attention, build credibility, establish authority, and create lasting business momentum.
For more than 25 years, that’s what BIG FISH PR has done for innovative companies,from white-hot startups to some of the world’s most recognized brands.
We take pride in establishing our B2B, B2B2C, and B2C clients as market leaders across a range of industries and sectors:
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