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When Your Client Wins TechCrunch Disrupt

by BIGfish

awards our team public relations successes technology

A couple of BIGfish team members, myself included, had the privilege of attending TechCrunch Disrupt in New York last week (click here to see our photos). The three-day event, which TechCrunch calls “one of the most anticipated technology conferences of the year,” featured a number of interesting startups (see: Sand Sign) and several distinguished speakers (hi there Marissa Mayer!). But the most exciting part of the conference was the Startup Battlefield, a startup launch competition we were lucky enough to be involved in.

empire

We made the trip to the Big Apple on behalf of Enigma, a new search and discovery platform for public data. Amazingly enough, 90% of the data in the world today was created in the past two years alone. And although petabytes of public data are created each year, it is nearly impossible to navigate and discover connections across them. Enigma solves this problem by collecting, curating and relating public data sources, in effect creating an infrastructure for big data.

Enigma

Enigma’s innovative approach to big data earned them a spot in the Startup Battlefield, giving the company the opportunity to pitch their business model in front of the audience and a panel of judges on Tuesday afternoon. Despite being up against 29 other startups, Enigma was selected as one of six finalists to advance to the finals round on Wednesday thanks to their clear presentation and impressive platform. Talk about making a PR pro’s job easy!

With Enigma in the finalist round, we woke up Wednesday morning energized and ready for a busy day on the floor. Between answering questions, coordinating press briefings, and sneaking upstairs a few times to catch some of the various speakers (we couldn’t miss Ashton Kutcher!), the day flew by. Before we knew it, it was time to head back to Penn Station. But the winner hadn’t been announced yet – and Enigma had emerged as a clear crowd-favorite.

ashton

We were thrilled when TechCrunch announced that Enigma had won the Startup Battlefield and would be taking home the Disrupt Cup alongside a check for $50,000. Sadly, the conference ran later than expected, forcing us to watch Enigma celebrate on stage from a tiny laptop screen on our train back to Boston.

Regardless, it’s always exciting to see a client win – even more so when it’s announced in front of a live audience at a well-respected tech event. So from all of us at BIGfish, congratulations to Enigma! Get ready for big things to come from this emerging company.

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Jacqui Johnstone, Assistant Account Manager

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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.

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