The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 6,645 registered press members attending CES in 2018, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.
Well, 2017 has finally come to an end (it was a doozy, wasn’t it?). This weekend, we’ll be popping some much needed champagne and counting down the seconds ‘til midnight, but in the meantime, we’re recapping some of the biggest tech stories - the good, the bad and the ugly.
Boston is brimming with technology startups, with established “unicorns” like DraftKings and innovative new players cropping up every week. With so many tech companies and startups in the area, there are plenty of tech-focused events that enable techies, investors and enthusiasts to mingle, network and learn from one another - and the August calendar is really heating up.