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Showing posts tagged with: conferences

The Show Must Go On: BIGfish Grounded in Boston for CES 2014

by BIGfish

consumer electronics our team public relations social media technology

For the first time in eight years, BIGfish doesn’t have a team member on the ground at the International Consumer Electronics Show in Las Vegas. As advanced and incredible as technology is today, mother nature still rules. After a Nor’easter hit New England hard late last week, a “polar vortex” swept the nation, leaving runways icy and flight crew members overworked and too tired to fly. More than 3,000 flights were cancelled industry-wide on Monday and our carrier, JetBlue, cancelled flights throughout the weekend, then completely shut down for 17 hours from Monday afternoon to Tuesday morning.

Known for its strong social media strategy, JetBlue did a good job of responding to stranded customers via Twitter during this crisis. After her flight was cancelled, BIGfish team member, Meredith, tweeted at JetBlue and received a reply 20 minutes later. Although the end result was obviously not ideal, JetBlue was honest, timely and informative with their responses.

JetBlue-meredith

JetBlue also offered a fee waiver for customers flying out of the northeast and brought in extra greeters to help passengers (finally) leaving from Logan Airport. However, an unrelated promoted tweet was pinned to the top of their feed during the first few days of cancellations. Since JetBlue is a verified account, their @replies are automatically hidden from their timeline (unless you click to view “All” tweets), meaning this promoted tweet made JetBlue seem even more out of touch. We think JetBlue should have taken this down as soon as things took a turn for the worse. Better late than never, JetBlue replaced the promoted tweet with a more appropriate post on Monday morning, linking to an “operational update” on their blog.

https://twitter.com/JetBlue/status/420256144590774272

On the bright side, we’ve been in CES prep mode for months and everything is in place for our client, TYLT, who attended Pepcom’s Digital Experience last night and will be exhibiting on the CES show floor all week. Since November, the BIGfish team has been hard at work targeting and pitching key reporters and providing our clients with the resources and information they need to be successful with our without us at the show - and that we are proud of!

Now that CES has started, we’re keeping lines of communication open with our clients in Las Vegas and are preparing as much as possible for follow ups next week. We’re also following #CES2014, @IntlCES and our favorite reporters on Twitter, watching live streams, and reading every article about new products and events at the show.

So far, it seems like the CES predictions of curved screens, connected cars, cheaper 4K TVs and more 4K content have proved to be true. Some of our favorite stories and products so far are:

We can’t wait to see what else is uncovered at #CES2014 this year! Stay tuned for more of our favorite things from the largest consumer electronics show in the world.

When Your Client Wins TechCrunch Disrupt

by BIGfish

awards our team public relations successes technology

A couple of BIGfish team members, myself included, had the privilege of attending TechCrunch Disrupt in New York last week (click here to see our photos). The three-day event, which TechCrunch calls “one of the most anticipated technology conferences of the year,” featured a number of interesting startups (see: Sand Sign) and several distinguished speakers (hi there Marissa Mayer!). But the most exciting part of the conference was the Startup Battlefield, a startup launch competition we were lucky enough to be involved in.

empire

We made the trip to the Big Apple on behalf of Enigma, a new search and discovery platform for public data. Amazingly enough, 90% of the data in the world today was created in the past two years alone. And although petabytes of public data are created each year, it is nearly impossible to navigate and discover connections across them. Enigma solves this problem by collecting, curating and relating public data sources, in effect creating an infrastructure for big data.

Enigma

Enigma’s innovative approach to big data earned them a spot in the Startup Battlefield, giving the company the opportunity to pitch their business model in front of the audience and a panel of judges on Tuesday afternoon. Despite being up against 29 other startups, Enigma was selected as one of six finalists to advance to the finals round on Wednesday thanks to their clear presentation and impressive platform. Talk about making a PR pro’s job easy!

With Enigma in the finalist round, we woke up Wednesday morning energized and ready for a busy day on the floor. Between answering questions, coordinating press briefings, and sneaking upstairs a few times to catch some of the various speakers (we couldn’t miss Ashton Kutcher!), the day flew by. Before we knew it, it was time to head back to Penn Station. But the winner hadn’t been announced yet - and Enigma had emerged as a clear crowd-favorite.

ashton

We were thrilled when TechCrunch announced that Enigma had won the Startup Battlefield and would be taking home the Disrupt Cup alongside a check for $50,000. Sadly, the conference ran later than expected, forcing us to watch Enigma celebrate on stage from a tiny laptop screen on our train back to Boston.

Regardless, it’s always exciting to see a client win - even more so when it’s announced in front of a live audience at a well-respected tech event. So from all of us at BIGfish, congratulations to Enigma! Get ready for big things to come from this emerging company.

floor

--Jacqui Johnstone, Assistant Account Manager

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