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BIGfish Communications

Viewing posts from: November 2000
US Airways

US Airways Learns a Lesson in Social Media Monitoring

by BIGfish

business marketing public relations public relations, social media seo social media successes technology twitter

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger conversation, and eventually a crisis. US Airways recently learned first-hand how customer reactions on social media can turn into crises.   

Facebook and Brands

How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

by BIGfish

branding facebook mobile public relations social media

If you haven’t heard about it yet, don’t feel bad; Facebook’s new pseudo-anonymous app Rooms, launched on October 24, is meant to be secretive. This app, built by Josh Miller and his team from Branch, was bought by Facebook in January. As of now, Rooms is only available on iOS devices, but an Android app is planned to launch early in 2015. Facebook is taking a completely different approach with this new app. Rooms connects users based on similar passions and hobbies rather than via mutual friends or geographical connections. To use the app, simply download it and join a room by scanning a QR code of your choice. After joining a room, users can choose different “nicknames” without having to be connected back to their Facebook accounts. The company is pushing its approach as a way for users to “Be whoever you want to be.” Launched out of the blue without much detail, many have been confused about how to use the app effectively. We’re giving you the low-down on Rooms, how to use it and how brands could take advantage of it.  

Seven Essential Apps for Students

by BIGfish

consumer electronics facebook mobile social media

This past summer, I spent a lot of time sitting on my couch with my puppy, Max, reading; I was determined to get through the Hunger Games trilogy. Though Suzanne Collins had my attention firmly hooked, there were multiple instances when a buzz from my cell phone would lift me from the perils of Panem and suck me right into the Internet. Check Instagram, check Facebook, check Twitter, add photo of Max being adorable to my Snapstory (she is seldom still enough to Snap, so this was monumental), and once I felt sufficiently updated, I would return to my book. Now that summer is over, my phone has taken on a new role: helping me stay organized. Here in Boston, there are thousands of students pursuing an array of different degrees, but who all share the need to stay organized and on task. Nowadays, students have apps at their disposal that help them complete their work and stay connected. Some apps help me stay in touch with my parents and siblings when I’m away and others assist me in my personal life, but the academic apps are the ones I most commonly use throughout the school year.  

Streaming Wars: Apple TV vs. Chromecast vs. Roku

by BIGfish

television video

The expression “content is king” gets thrown around a lot in today’s digital world, but there’s no denying that consumers want and are willing to pay for quality, easily accessible entertainment. The demand for these services is high and continuing to rise—Netflix recently released its second quarter earnings, which showed the company surpassed 50 million members and generated $1.1 billion in revenue. With users spending 29% of their time online consuming video content, it’s not surprising that a new market has emerged, making it easier for consumers to more comfortably spend hours streaming their favorite shows. Why watch something on a bulky laptop or tablet when you can seamlessly view it on your television? Enter the world of wireless streaming devices.  

4 Bold Social Media Moves Made By Big Organizations

by BIGfish

public relations social media

When 93% of marketers use social media for business, it can take a bold move to stand out. Whether those bold moves are attempts to humanize their brand, generate buzz or connect with an audience, some companies do bold better.  

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