We’ve officially entered 2019! Our President and founder, David Gerzof Richard is always keeping an eye on on the changing PR landscape so we can leverage these new trends and stay on top of things for our BIGclients. Take a look and see the top predictions on where PR is heading in 2019, and what PR pros should be doing to prepare.
Public relations is an essential part of any business strategy, as it generates brand awareness and tells the story of your company. But choosing a public relations agency can be an overwhelming decision. To help you find the right fit for your company, we have compiled a list of things to keep in mind as you begin your search.
Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!
No matter how committed a company is to keeping a good reputation, it is important to have a plan in place in case negative press should emerge. Whether it is something small and easily manageable, or a crisis that could threaten the survival of your company, here are some steps to take to ensure your company gets back into good standing.