One of the biggest problems faced by PR pros is when their pitches go unread or unanswered. In today’s industry, there are 6 PR professionals for every journalist - and that ratio continues to become more drastic. Email pitching is a communicator’s best friend, but making your pitch stand out is becoming increasingly challenging. Journalists are inundated with hundreds of pitches every day, so what is the best way to get your client’s story noticed? The BIGteam has compiled a list of the five best ways your pitch can cut through the clutter of your target reporter’s inbox:   

At BIGfish, company culture is a top priority and allows the BIGteam to have a positive and productive work environment. Read on to hear three ways we create a positive company culture and what we think is most important in an office environment to work together as a team in order to produce top-notch work for the BIGclients!  

Starting a public relations internship offers an amazing opportunity to learn new skills, make connections, and apply what you have been learning in the classroom to a real agency with real clients. After two semesters with BIGfish as an intern, I can definitely say I’ve learned a lot about how to get the most out of this experience. For PR students, internships are a crucial stepping stone into the real world of communications, and it is imperative to maximize every resource at your disposal! Here are a few tips I’ve learned along my journey.