by Annie Kelly
Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.
The BIGteam has been working with Ring and its CEO and Chief-Inventor, Jamie Siminoff, for as long as we can remember. From Doorbot to Shark Tank to the Ring products we now all know and love, we’re proud to be by Ring’s side through its journey. Today, Ring closed its acquisition deal with Amazon. Ring will operate as it always has, continuing its mission to reduce crime in neighborhoods.
Mama, we’ve made it! This past Friday, BIGfish was named to Clutch’s list of top PR agencies. After landing on their Boston list in 2015 and 2016, BIGfish was recognized in Clutch’s first-ever global press release, announcing the best digital and traditional agencies worldwide.
They’re in! BIGfish client Beaver Country Day School, a nationally-recognized independent school for grades 6-12, today announced it has been accepted to present at the prestigious SXSWedu 2017 Conference & Festival! This is Beaver’s third time presenting at the annual conference; click here to learn more about the school’s 2014 presentation “The Coded Curriculum” and here to explore its 2015 panel “The Coded Curriculum: A Year In Review.”