by Meghan Gabel
The 2017 solar eclipse happened Monday and people were *mildly* freaking out. ICYMI (or are living under a rock), this was a big deal because the last time a solar eclipse swept the entire continental U.S. was way back in 1918. 100 years later, people are still more fascinated than ever by the eclipse phenomenon. On the morning before the eclipse, #SolarEclipse2017 was already trending on Twitter, and brands wasted no time cashing in on the attention by tying in their own marketing campaigns to the news. Let’s take a look at some of the best brand campaigns and how they fared in...eclipsing one another.
Maybe you're a college student who isn’t sure what it’s like to work in the public relations industry but is interested in the field. Or maybe you’re someone who is simply interested in what a PR pro does all day. The world of PR is quick-paced and stressful, but can be rewarding and thrilling all the same. All your questions about how public relations works will be answered as I give you a quick glance into the life of a PR pro.
It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.
Snap Inc. just raised the stakes in the battle to beat out Instagram (check out our most recent comparison of the two apps here). Today on the Snap blog, the company introduced its latest feature: Snap Map. Snap Map is exactly what it sounds like; you can now see your fellow Snappers’ locations in real-time and Stories from the most popular events near you. We’re breaking down what this new (potentially stalking) feature is and how to use it.
Here we go again! I have become the resident Snapchat vs. Instagram researcher here at BIGfish (see blog post one and two) and every time a new feature is added, I lean more toward preferring Instagram. I know, I’m shocked too!