No matter how committed a company is to keeping a good reputation, it is important to have a plan in place in case negative press should emerge. Whether it is something small and easily manageable, or a crisis that could threaten the survival of your company, here are some steps to take to ensure your company gets back into good standing.
It’s official! The BIGfish team has moved offices. While we’ll miss our old home in Brookline Village, we’re excited to create new memories at our new location on Newbury Street! A lot has been happening at the BIGfish headquarters the past few months and with our new office comes new clients, new hires and exciting client news!
by Anna Dow
The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!
The BIGteam has been working with Ring and its CEO and Chief-Inventor, Jamie Siminoff, for as long as we can remember. From Doorbot to Shark Tank to the Ring products we now all know and love, we’re proud to be by Ring’s side through its journey. Today, Ring closed its acquisition deal with Amazon. Ring will operate as it always has, continuing its mission to reduce crime in neighborhoods.
The BIGteam is excited to have our new spring intern in the office this semester! Joining the team is Lauren Rodolakis, a junior at Boston University, whose love of PR is only matched by her love for her dog, Eddy. We are all excited to see the great work Lauren will turn out this semester. We had her answer a few questions about herself and her aspirations – read on to find out what she has to say!