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Showing posts tagged with: public relations

BIGpredictions for PR Trends in 2018

by Meghan Gabel

public relations

We’re officially several weeks into 2018 (if you can believe it). Fresh off our trip to CES, the BIGteam has been on the lookout for the latest and greatest emerging technologies coming in 2018. We’ve also been looking ahead to see how the PR landscape is changing and how we can leverage new trends for our clients. Take a peek into our crystal ball and see our top predictions on where PR is heading in 2018, and how all you PR professionals out there can prepare.  

How to Develop a Successful PR Strategy

by Chelsea Higgins

public relations

Sun Tzu once said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” For any public relations campaign to end in success, an overarching strategy is needed to guide the individual tactics PR professional take when securing press for their clients. When kicking off with a new public relations partner, there are three fundamental pillars that help guide the development of PR strategy: end goals, target audience and key messages. With proven success developing and executing on PR strategies, the BIGteam has some advice on how to turn these pillars into a successful strategy.  

How Blogging Can Increase Traffic to Your Website

by Anna McGeady

branding public relations seo social media writing

PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging.  

Meet Our New Team Member, Jen!

by Chelsea Higgins

our team

After working closely with the BIGteam at Pepcom for years, we are excited to welcome Jen Ferency to BIGfish! Taking on the position of Director of Business Development, Jen is already working to find great companies who are looking for even greater PR results.  

How To Be More Creative: 3 Strategies You Can Use Everyday

by Anna McGeady

business marketing public relations writing

Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.  

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