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Showing posts tagged with: public relations
PR Skills

5 Must-Have Skills For Every PR Pro

by Jacqueline Loring

public relations, social media

The public relations industry is constantly evolving, and PR professionals have the responsibility to grow and adapt to technology innovations and the media landscape to ensure the job is getting done. We’ve laid out the top five skills that every PR pro needs to be successful in a competitive field:  

Should I Stay or Should I Go? A Guide to Knowing if You Should Change Jobs, and How to Pick the Right One

by Kate Lizotte

boston public relations

As someone who recently made the decision to leave my previous agency to join BIGfish, I wanted to share some tips that helped me decide when it was the right time to switch jobs and how to choose a new agency that’s right for you. Read on to hear how I knew BIGfish was the perfect move for me and why it might be for you too (psst … we’re hiring!)  

Our Favorite App of the Month: Buffer!

by Emily Rosenberg

marketing public relations social media twitter writing

Let’s face it: social media can be a little intimidating! Once you’ve crafted the perfect post, how do you decide the best time to share it and which platform needs more content? This month, we are highlighting an app we use daily that helps solve this issue and more! Keep scrolling to learn why Buffer is the BIGteam’s favorite app of the month.   

Our Favorite App of the Month: Slack!

by Meghan Gabel

mobile public relations public relations, social media review technology

Each month, the #BIGteam chooses their favorite app to highlight and why we believe that app deserves recognition. This month, we’ve chosen an app that’s been garnering headlines for its recent IPO. This app has long been a BIGfish staple; here’s why our August app of the month is Slack  

Which Media Monitoring Software Should You Use?

by Meghan Gabel

review technology

An essential part of measuring your PR campaign’s success is media monitoring. Media monitoring involves tracking your client’s coverage whether it be print, broadcast, online, or on social media. There are several platforms dedicated to helping you track your mentions and organize your client’s press hits, including Cision, Critical Mention, and more. Read on to discover which media monitoring software we find the most reliable at the BIGoffice.  

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