Should I Stay or Should I Go? A Guide to Knowing if You Should Change Jobs, and How to Pick the Right One
by Kate Lizotte
As someone who recently made the decision to leave my previous agency to join BIGfish, I wanted to share some tips that helped me decide when it was the right time to switch jobs and how to choose a new agency that’s right for you. Read on to hear how I knew BIGfish was the perfect move for me and why it might be for you too (psst … we’re hiring!)
An essential part of measuring your PR campaign’s success is media monitoring. Media monitoring involves tracking your client’s coverage whether it be print, broadcast, online, or on social media. There are several platforms dedicated to helping you track your mentions and organize your client’s press hits, including Cision, Critical Mention, and more. Read on to discover which media monitoring software we find the most reliable at the BIGoffice.
In public relations, providing consistent messaging on behalf of your client is a top priority. By focusing on a central value and preparing your team in advance, you and your client can develop the messages that will reflect their mission in any situation. These are six ways you can ensure your messaging stays consistent at all times: