What is PR and What Does a PR Firm Do?

Cat wondering What is a PR Agency, and What Does it Do?

A PR firm, also called a public relations firm, is a company that manages and improves the reputation of brands, businesses, people, or organizations. The main goal of a PR firm is to make the client look good and keep good relationships with their customers, investors, employees, the public, and other important people.


PR firms like BIGfish PR offer a range of services, which include:

  1. Media relations: Building relationships with journalists and pitching stories to the media to help the client achieve positive news coverage.
  2. Crisis management: Helping clients prepare for and manage negative publicity or crises that could damage their reputation.
  3. Reputation management: Developing and implementing strategies to enhance the client’s image and reputation in the eyes of the public.
  4. Event planning: Organizing events, such as product launches or press conferences, to generate publicity and build relationships with key stakeholders.
  5. Thought leadership: Helping clients establish themselves as experts in their field through content creation and placement in relevant publications.
  6. Branding and messaging: Developing and refining the client’s brand identity and messaging to ensure consistency and coherence across all communication channels.


Overall, the role of a PR firm is to work closely with clients, understand their needs, goals, and target audience, and then develop customized strategies to reach those audiences effectively. It is the role of a PR firm to also help clients navigate the complex landscape of public opinion and perception and ensure their reputation remains strong and positive.


BIG fish PR is an unconventional agency that helps its clients redefine their industries.