From CNN to Good Morning America: BIG FISH PR’s 2022 Strategy Reaches Potential Audience of Over 4 Billion


2022 at BIGfish was a BIG year! As we head into 2023, we wanted to take a moment and reflect on all that we’ve accomplished in 2022. Our team remained focused and delivered outstanding results for our clients in the face of challenges. We want to share some of the lessons learned that we’ll be taking into the new year. So, follow us along as we celebrate the wins of 2022 and look ahead to a brighter and more successful future!

PLAY reached new heights with a feature on Good Morning America, where CEO Birgir Jonsson discussed the innovations PLAY is making to the airline industry as a whole:  “Budget airlines are the reason we are living in the golden age of cheap flights, and it’s not because everybody’s flying budget airlines. Basic economy on [major airlines] is no accident. That is a direct response to the budget airlines.”

When ASUS released its “For Those Who Dare” video featuring the Republic of Gamers ambassadors, BIGfish conducted outreach to secure media coverage. ClutchPoints, a social media-based website, covering the latest basketball news reaching over 5 million unique viewers per month, published a unique video cut on their Facebook, Instagram, and YouTube channels for a combined reach of over 2.45 million. The end of the video quotes Karl-Anthony Towns discussing “how great ROG is.”

Formlabs teamed up with Hasbro for the Selfie Series, creating customized 3D printed action figures donning users’ faces! The first week of this launch saw 99 articles in business, tech, 3D printing, comic and gaming industries. Formlabs earned major coverage in TechCrunch, CNN Business and engadget. TechCrunch said, “the partnership has evolved from prototyping to end-product manufacturing, enabling fans to create personalized action figures based on classic to current characters seen across popular films, television series and comics.”

Three screen grabs of BIGfish client Formlabs collab with Hasbro featured in Engadget, CNN, and TechCrunch

One of BIGfish’s newest clients, Bevi was celebrated in Fortune for their resilience during the pandemic. As offices across the country shuttered in person offices, Bevi spent that time re-inventing their product, this has allowed them to return to pre-pandemic usage levels in no time. “A remote-work evangelist could argue that Bevi’s survival is a testament to the needlessness of ad hoc brainstorming in the office café or the after-meeting meeting by the vending machine.”

In all, BIGfish’s clients earned well over 1000 pieces of coverage where our clients reached a potential audience of OVER 4.1 billion!

This year’s impressive reach speaks to the diligence and creativity of our team and the strength of the relationships we have built with reporters and media outlets over the years. We are proud of the work we have accomplished for our clients, and we look forward to continuing to deliver exceptional results and reach new audiences!

Well… that was our year! We are so grateful to be able to work with such innovative clients and a talented team. We hope this year-in-review has given you a sense of the hard work and dedication that goes into everything we do at BIGfish, and we look forward to delivering even better results for our clients in the coming year. Thank you for following us on this journey, and here’s to 2023!

BIG fish PR is an unconventional agency that helps its clients redefine their industries.