by Anna McGeady
If content is king, then video content is…emperor? You get the idea: it’s important. If you’re not pushing video content, you’re missing a huge opportunity to reach more eyeballs on your social posts. Video often performs better across all channels and tends to generate more reactions. One easy way to introduce more video into your content calendar is to host Facebook Live Streams. Seem daunting? Don’t stress: we’re bringing you the top 5 tips to hosting a successful livestream:
Snapchat is testing two different redesigns - which means it’s time for another update in our Instagram vs. Snapchat battle! Snapchat hasn’t had a significant redesign since late 2017, and it’s not hard to see why. Its last redesign was barely tested before it was rolled out worldwide with little warning, losing it millions of users. Its growth since the update has been slow, but currently 218 million people use Snapchat every day. In this time, however, its competitor, Instagram Stories, has grown to 500 million daily users.
Looking for an easy way to be productive during your daily commute or coffee break? The BIGteam loves listening to podcasts - they educate and entertain at the same time! With thousands of podcasts available, it can be tough knowing where to start. Keep reading for a list of the BIGteam’s favorite podcasts that are great for PR pros!
Social media is an important aspect of any PR pro’s life. Building a social media presence can create a voice for your brand, foster relationships with consumers and increase brand awareness. With so many platforms to choose from, it can be hard to know which platforms’ features will best help you achieve your goals. Read on to find out some of the #BIGteam’s favorite features!
Let’s face it: social media can be a little intimidating! Once you’ve crafted the perfect post, how do you decide the best time to share it and which platform needs more content? This month, we are highlighting an app we use daily that helps solve this issue and more! Keep scrolling to learn why Buffer is the BIGteam’s favorite app of the month.