by Meghan Gabel
The Super Bowl has come and gone, and in addition to Adam Levine’s questionable outfit choice, we were left with some epic commercials. For those of us who aren’t football fanatics, and especially for PR pros, the ad breaks are what we are here for. We’re recapping the top three Super Bowl LIII commercials that left the biggest impressions on us:
Bumble’s ad worked in collaboration with Serena Williams to spread a message of female empowerment. The video displayed two versions of Williams, first as a young girl waiting for her chance to play, and later an empowered older version taking the court by storm.
“So make the first move. Don’t wait to be told your place. Take it. Don’t wait for people to find you…don’t wait to be given power because here is what they won’t tell you: We already have it.”
“Women, the ball is in your court.”
Is that #MotivationalMonday worthy or what?
Relying on nostalgia, Stella Artois’ Sex & the City and Big Lebowski-inspired ad featured Carrie Bradshaw and the Dude enjoying the beverage. The tagline was “Change up the Usual,” which the characters certainly did, as Carrie’s signature cocktail is a cosmopolitan and the Dude is known for his white Russians. Even for younger audiences this play on older pop-culture was very effective. Plus, any cameo from Sarah Jessica Parker is a sure win!
It’s an ongoing debate at the BIGfish office, but for most of us, when asked if “is Pepsi Okay?” the answer is simply “no.” However, Pepsi’s Superbowl commercial was too funny to turn down; this year, they played with the frequently asked question by having Steve Carell respond “Are puppies okay? Is a shooting star okay? Is the laughter of a small child okay?” As a clear statement that Pepsi is definitely “okay”!
That concludes our top three. Which Super Bowl ads were your favorite this year? Let us know in the comments below or on Twitter.
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.