Public relations is an essential part of any business strategy, as it generates brand awareness and tells the story of your company. But choosing a public relations agency can be an overwhelming decision. To help you find the right fit for your company, we have compiled a list of things to keep in mind as you begin your search.
Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!
No matter how committed a company is to keeping a good reputation, it is important to have a plan in place in case negative press should emerge. Whether it is something small and easily manageable, or a crisis that could threaten the survival of your company, here are some steps to take to ensure your company gets back into good standing.
BIGfish client Beaver Country Day School hopes to return to SXSWedu 2019 with an important message: social media and virtual reality can be used to build empathy and emotional skills. Beaver has prepared a SXSWedu proposal that would suggest ways schools could incorporate social media lessons into their curricula in order to prompt students to consider the gravity of digital activity. This program would offer tools educators could use to teach students to examine their own digital behavior and recognize the impact their social presence can wield. It would also emphasize the importance of flexible curriculums, as realms of learning in the digital age are emerging constantly. Beaver is excited about the opportunity to return to the SXSWedu stage, but since votes from the public count for 30% of programming selection, they need the community’s help to get there! To vote for this topic, simply create a free account at the panelpicker site, log in and give their proposal (linked here) an “up vote” by August 30th!