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Viewing posts categorised under: Public relations

How to Get Press at CES

by Chelsea Higgins

consumer electronics public relations technology

The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 6,365 registered press members attending CES in 2019, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.   

6 Ways to Stay on Message and Create a Consistent Company Narrative

by Meghan Gabel

branding public relations

In public relations, providing consistent messaging on behalf of your client is a top priority. By focusing on a central value and preparing your team in advance, you and your client can develop the messages that will reflect their mission in any situation. These are six ways you can ensure your messaging stays consistent at all times:  

BIGfish PR | Holiday Gift Guides

When’s The Right Time to Start Doing Holiday Gift Guide Outreach?

by Chelsea Higgins

marketing our team public relations

If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.  

Super Bowl Commercials 2019: Female Empowerment, 90’s Nostalgia, and Pepsi Humor.

by Meghan Gabel

boston marketing our team public relations social media

The Super Bowl has come and gone, and in addition to Adam Levine’s questionable outfit choice, we were left with some epic commercials. For those of us who aren’t football fanatics, and especially for PR pros, the ad breaks are what we are here for. We’re recapping the top three Super Bowl LIII commercials that left the biggest impressions on us:  

Look out for these PR Trends in 2019

by Abbey Treamer

public relations technology

We’ve officially entered 2019! Our President and founder, David Gerzof Richard is always keeping an eye on on the changing PR landscape so we can leverage these new trends and stay on top of things for our BIGclients. Take a look and see the top predictions on where PR is heading in 2019, and what PR pros should be doing to prepare.  

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