The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 6,365 registered press members attending CES in 2019, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.
by Meghan Gabel
In public relations, providing consistent messaging on behalf of your client is a top priority. By focusing on a central value and preparing your team in advance, you and your client can develop the messages that will reflect their mission in any situation. These are six ways you can ensure your messaging stays consistent at all times:
If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.
We’ve officially entered 2019! Our President and founder, David Gerzof Richard is always keeping an eye on on the changing PR landscape so we can leverage these new trends and stay on top of things for our BIGclients. Take a look and see the top predictions on where PR is heading in 2019, and what PR pros should be doing to prepare.