As PR professionals, we work tirelessly to craft stories reporters care about, attending to both the reporter’s personal interests, as well as the collective interests of their audience. But what is it that makes one reporter bite on a pitch while another decides to pass it up? What makes one reader rave about an article while another dismisses it as underwhelming? Let’s explore the science of interest to figure out exactly what it is that makes us care.
In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes. If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong?
by Anna McGeady
While most of us have gotten over the fear that artificial intelligence is some insidious robot plotting to take over the world, we may linger on another, more plausible concern: AI is coming for our jobs. Artificial intelligence is already largely inculcated in our day to day routines (think Pandora stations, Amazon suggestions, Netflix options), but many of us can’t help but feel uneasy about what further advancements of this technology might mean for our respective industries. How plausible is this fear that AI will make human employees obsolete?