BIGfish client DIRTT, a Calgary-based interior construction company, is in the running to present at the internationally-recognized sustainability conference SXSW Eco 2016 - but they need your help to get there!
Holidays and other big public events provide a great opportunity for brands to insert themselves and their message into new conversations where they may not have otherwise had a voice. Take the World Cup, for example, which we reported on last summer--brands embraced the social media chatter surrounding the event, and came up with some pretty entertaining commentary that got them noticed (who could forget this Snickers’ tweet?). In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend.
BIGfish president David Gerzof Richard and account director and partner Meredith Frazier recently took a road trip to New York City to join client Glori Energy in ringing the NASDAQ closing bell. Glori (NASDAQ: GLRI) is an energy technology company known for its AERO System, a highly efficient, biotechnology process for increasing oil recovery from existing reservoirs. The company went public after merging with Infinity Cross Border Acquisition Corporation this spring and had the unique opportunity of ringing the NASDAQ closing bell on May 27, 2014. BIGfish has been working with Glori Energy since 2011, running the company’s media relations, branding, design, and marketing communication programs. The past few months have been both busy and exciting as we helped Glori prepare to announce the merger. A few weeks ago, the hard work culminated in the exciting closing bell ceremony. Upon arrival to the NASDAQ MarketSite, located in the heart of Times Square, we were ushered with the Glori team into a studio filled with large monitors displaying stock tickers and news programming. Above us were TV cameras from all of the major networks around the world and around us filling the room was a small, in-studio audience. And of course, front and center was the NASDAQ bell with Glori’s logo prominently displayed! After a brief rehearsal and lots of photo taking, the ceremony began. There was clapping and excitement as we counted down from 10, and before we knew it Glori CEO Stuart Page was closing the stock market for the day. From the stage, we were able to look up and watch ourselves on TV. FOX Business News and CNBC streamed video of the closing bell celebration and Stuart Page was interviewed on BNN, just before the ceremony. Once the ceremony was over, we ventured out into Times Square to see the NASDAQ Tower streaming video of the ceremony. Everyone was anxious to snap some photos to capture their image on the big screen in NYC. Overall, it was an exciting and well-organized experience; something to check off of the BIGfish bucket list! We’re pleased to represent Glori as a now publicly traded company and look forward to helping them continue to grow. Congratulations to the entire Glori Energy team for their hard work and dedication in taking Glori to the next level.