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Viewing posts categorised under: Successes

30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits

by Annie Kelly

marketing public relations public relations, social media successes

Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.  

Congratulations, Ring!

by Meghan Azralon

our team successes

The BIGteam has been working with Ring and its CEO and Chief-Inventor, Jamie Siminoff, for as long as we can remember. From Doorbot to Shark Tank to the Ring products we now all know and love, we’re proud to be by Ring’s side through its journey. Today, Ring closed its acquisition deal with Amazon. Ring will operate as it always has, continuing its mission to reduce crime in neighborhoods.  

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.  

BIGfish Named a Global Leader in Clutch’s Best Agencies of 2017 Report

by Chelsea Higgins

boston our team public relations successes

Mama, we’ve made it! This past Friday, BIGfish was named to Clutch’s list of top PR agencies. After landing on their Boston list in 2015 and 2016, BIGfish was recognized in Clutch’s first-ever global press release, announcing the best digital and traditional agencies worldwide.  

BIGfish client Beaver Country Day School was accepted to present at SXSWedu 2017! Their panel focuses on the benefits of unlearning.

BIGfish Client Beaver Country Day School Accepted to Present at SXSWedu 2017!

by Adriana Howell

boston successes

They’re in! BIGfish client Beaver Country Day School, a nationally-recognized independent school for grades 6-12, today announced it has been accepted to present at the prestigious SXSWedu 2017 Conference & Festival! This is Beaver’s third time presenting at the annual conference; click here to learn more about the school’s 2014 presentation “The Coded Curriculum” and here to explore its 2015 panel “The Coded Curriculum: A Year In Review.”  

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