Snapchat is testing two different redesigns - which means it’s time for another update in our Instagram vs. Snapchat battle! Snapchat hasn’t had a significant redesign since late 2017, and it’s not hard to see why. Its last redesign was barely tested before it was rolled out worldwide with little warning, losing it millions of users. Its growth since the update has been slow, but currently 218 million people use Snapchat every day. In this time, however, its competitor, Instagram Stories, has grown to 500 million daily users.
The public relations industry is constantly evolving, and PR professionals have the responsibility to grow and adapt to technology innovations and the media landscape to ensure the job is getting done. We’ve laid out the top five skills that every PR pro needs to be successful in a competitive field:
Let’s face it: social media can be a little intimidating! Once you’ve crafted the perfect post, how do you decide the best time to share it and which platform needs more content? This month, we are highlighting an app we use daily that helps solve this issue and more! Keep scrolling to learn why Buffer is the BIGteam’s favorite app of the month.
by Meghan Gabel
Each month, the #BIGteam chooses their favorite app to highlight and why we believe that app deserves recognition. This month, we’ve chosen an app that’s been garnering headlines for its recent IPO. This app has long been a BIGfish staple; here’s why our August app of the month is Slack!
Social media is an important tool to any business; it helps spread awareness, attract potential clients and develop your brand. Wielding social media to gain a larger audience and bring more traffic to your business is yet another benefit. Here are some tips to help you attract more followers, gain more likes and engagement and grow your social media platforms!