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Showing posts tagged with: public relations

How #Boycott is Affecting Brands

by Meghan Azralon

public relations social media

It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.  

Meet the newest BIGfish Account Coordinator, Meghan Gabel!

Meet Our New Team Member, Meghan!

by Adriana Howell

business our team public relations social media

After three semesters as a #BIGintern, we’re thrilled to welcome Meghan Gabel to the team as our newest Account Coordinator! Learn more about why this rising PR star decided to start her career with BIGfish!  

What the Future of Long-Form Journalism Means for PR

by Chelsea Higgins

mobile public relations technology writing

How we access to information has been and continues to be an important aspect of everyday life. As technology becomes more and more ingrained in our society, the way in which we receive that information has changed.  

BIGnews in the Tech World

by Anna McGeady

business facebook public relations social media technology

Can you believe it’s May? Neither can we. In fact, we’re not really sure where April went, but until we figure out that timewarp, here are some top tech stories you might have missed. (Really behind on your tech news? No problem, you can catch up on some other April stories here!)  

How Artificial Intelligence Will Change Public Relations

by Anna McGeady

marketing public relations technology

While most of us have gotten over the fear that artificial intelligence is some insidious robot plotting to take over the world, we may linger on another, more plausible concern: AI is coming for our jobs. Artificial intelligence is already largely inculcated in our day to day routines (think Pandora stations, Amazon suggestions, Netflix options), but many of us can’t help but feel uneasy about what further advancements of this technology might mean for our respective industries. How plausible is this fear that AI will make human employees obsolete?  

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