Imagine: you’re sitting on the T on a cold snowy day in Boston, idly daydreaming about warm weather, when you notice an ad above the seat across from you featuring a vacation to the Bahamas; boy does that ad look enticing, especially on a day like today. You continue to look longingly at the ad, and suddenly start to think that something about it looks eerily familiar. Upon closer inspection, you realize why — the photo in the ad is a Lo-Fi filtered photo of a palm tree you took on your iPhone just last year, while in Miami. Huh?
We’ll have to stay tuned to find out – but Instagram better stay on their toes. Angering users is never a good idea, and in the past companies have backed down in response to widespread protest. Instagram may end up needing to follow suit.
Instagram has abandoned wording in its new terms-of-service agreement that sparked outcry from users concerned it meant their photos could appear in advertisements. Click here for more information.
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.