BIGfish President David Gerzof Richard appeared in the Boston Herald today to comment on new vice presidential candidate Paul Ryan’s enthusiasm for P90X and Insanity workout programs. Beachbody is the company behind P90X and Insanity, and Ryan’s recent fame is calling attention to the workout regimens. “(Beachbody is) going to milk this as much as they can,” said the Emerson College marketing professor. Click the photo above or here to read the whole article.
