An essential part of measuring your PR campaign’s success is media monitoring. Media monitoring involves tracking your client’s coverage whether it be print, broadcast, online, or on social media. There are several platforms dedicated to helping you track your mentions and organize your client’s press hits, including Cision, Critical Mention, and more. Read on to discover which media monitoring software we find the most reliable at the BIGoffice.
Valentine’s Day is here, and at the BIGoffice we use any holiday as an excuse to celebrate (because c’mon, it’s fun!). Whether you are celebrating with a galentine, significant other, or just want an excuse to treat yourself, we’ve put together a list of our top tech gift ideas with gadgets that will outdo the boring flowers & chocolate duo.
There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands? At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.