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Viewing posts categorised under: Public relations

How to Maximize Coverage for Your Product Launch

by Anna McGeady

public relations

With new tech products hitting the market every day, getting your product on the radar of the most relevant reporters may seem like a daunting task. The reality is, no matter how well your press release is crafted, merely sending it across the wire won’t result in much coverage on its own. In order to maximize coverage of your product launch,, you’ll want to employ other strategies to break through the noise. We’re bringing you three must-do tactics to ensure your product launch is as successful as possible.  

How to Incorporate Google Analytics into Your PR Campaign

by Anna Dow

branding business marketing public relations

The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!  

BIGnews in the Tech World

by Anna McGeady

public relations social media technology

It’s been another exciting few weeks in the tech world and the BIGteam is here to catch you up on all the latest and greatest news you might have missed. Check out the stories that caught our eye this week and let us know what you’ve been following in the comments below!  

It’s A Wonderful Day In The Neighborhood Thanks To BIGclient Ring

by Chelsea Higgins

consumer electronics mobile public relations

BIGclient Ring has long been on a mission to reduce crime in neighborhoods with its line of home security products, and yesterday our favorite doorbell company took its mission a step further with the launch of its Neighbors app (available on iOS and Android). Neighbors is a neighborhood watch app that provides real-time, local crime and safety information.  

Which Press Release Distribution Platform Should You Use?

by Lauren Rodolakis

public relations

Choosing the right press release distribution service is imperative to boosting the success rate and online visibility of your release. With dozens of similar services out there, finding the one that is right for you is a daunting task. We’re taking a closer look at some of the key features from four popular press release distribution services to help you determine which one is best for you.  

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