CES is Back: After 2 Years of COVID Concerns the Tech Show Bounces Back!


CES is back! Last year, CES suffered a COVID disruption, causing empty booths from the biggest competitors in tech like, Amazon, Google, and Panasonic. Meaning this year, all eyes were on the Las Vegas show to see if they would bounce back…and they did! BIGfish has participated in CES since 2006 and every year we are blown away at the amazing talent, innovation, and groundbreaking technology on display. This year was no different, our clients ASUS and Formlabs participated in CES, making major announcements, and we saw some pretty wacky tech like the self-driving stroller and a smart toilet sensor! Join us in sharing the amazing work of our clients and hopefully you will be as amazed as we were at the unveilings during CES 2023. 

Formlabs is starting 2023 off with a splash— launching their new “Automation Ecosystem,” automated accessories that attach to many of their pre-existing 3D printers that will lead to increased productivity, reduced packaging waste, and more affordable costs per part. Formlabs’ exciting innovation was celebrated in Engadget and TechCrunch! Formlabs also continued their Selfie Series collab with Hasbro, printing personalized 3D printed action figures on-site at CES. ASUS shook up CES by announcing THREE new products, winning awards for best in show in BGR and How-To Geek

The best part about attending CES is seeing all of the fascinating developments in tech, from the familiar new TVs from LG to L’Oréal’s new lipstick mobility aid but what stands out to us the most is the wacky tech that sometimes goes unnoticed. For example: WowWee’s new Dog-E equipped with audio and touch sensors, adapts to multiple owner “profiles” to give it a life-like (dog-like?) personality that changes depending on the profile! There was also the Displace TV, a new kind of OLED-TV to compete with the likes of LG and Samsung, but what makes Displace different is that it allows users to mount their TVs using suction cups! And remember how we said there was a smart toilet sensor? There were actually TWO smart toilet sensors from U-Scan and Vivoo! Seems like smart toilets are the future.

Final Thoughts

CES has undergone massive changes, for a tradeshow, in the past 17 years and although CES may not look the same from year-to-year what remains true for the BIGfish team is that everyone who participates demonstrates the best features of tech: creativity and entrepreneurship. From recognizable brands to the newest start-ups, we all worked hard to make the show a success, and we’ll keep pushing in 2023 to see what CES 2024 has in store.

BIG fish PR is an unconventional agency that helps its clients redefine their industries.