The BIG FISH PR team is excited to unveil the latest chapter in our agency’s story: a refresh of our brand identity. For the past few months, we’ve been hard at work on a rebranding effort that showcases who we are today, and more importantly, who we will become.
We’re thrilled to have partnered with William van Roden, an accomplished designer, who has spearheaded branding efforts for top tier media brands including The New York Times and Martha Stewart as well as tech brands like Hewlett-Packard. BIG FISH turned to Will to help us create a fresh, modern identity that reflects who we are, our dynamism, and our forward-thinking mindset.
Since 1999, when the agency was founded, BIG FISH has been embracing innovation, both in the types of clients we represent and in our approach to PR campaign strategy and execution. Our agency has experienced incredible growth and our new branding is a testament to our evolution. BIG FISH’s last rebrand was in 2007; and now, after 16 great years, we’re retiring the iconic BIGfish lime-green brand we had developed ourselves and replacing it with a bold and playful new logo, color palette, and website that are sure to make a lasting impression.
With William van Roden guiding us, we developed a cohesive and distinctive typography and visual style that will resonate across all our channels, ensuring that our messaging remains clear, consistent, and engaging. Our new website is more intuitive and user-friendly than ever, making it easier for visitors to learn more about our public relations services and to see firsthand the incredible results we achieve for our clients. We’re confident our new branding will leave a memorable impact on our clients and colleagues alike and will highlight our creativity, innovation, and expertise.
At BIG FISH PR, we remain committed to delivering BIG agency outcomes with boutique agency service, and our new branding reflects this. We’re excited to keep adapting and thriving in the ever-changing world of news media and PR, and we look forward to hearing your thoughts on our new brand.