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Viewing posts categorised under: Marketing
New Instagram for Business analytics

Instagram for Business: New Profiles, Analytics & Ad Features

by Adriana Howell

business marketing social media

With more than 440 million users, it’s no wonder Instagram has become a huge hub for businesses and advertisers alike. Until now, companies had to resort to using third-party apps to measure the impact and reach of Instagram posts - but early last week, the social media app announced new options for businesses. #Blessed  

GoodRx Nominated for Webby Award

Vote for BIGfish Client GoodRx to Win a Webby Award!

by Adriana Howell

awards marketing social media technology

It’s that time of year again - the Webby Awards are in full swing. And BIGfish client GoodRx is nominated for Best Health Website for their work in creating price transparency in the prescription industry. You can vote for GoodRx here!  

The 5 Best Instagram Analytic Tools for Businesses (Free and Paid!)

by Isabella DiSanto

branding business marketing mobile public relations social media technology

In case you haven’t heard, Instagram is a pretty big deal. The photo sharing platform is the fastest-growing social site globally and sees over 400 million visitors every month - and it isn’t going anywhere anytime soon. Instagram isn’t just good for posting pictures of your brunch, though; visual storytelling can be a great way for businesses to connect with their fans. Like with any form of social media, using analytic tools with Instagram can provide your business with some incredibly valuable and interesting insight. Let’s explore some tools that can take your Instagram game to the next level:  

Get Schooled in Public Relations: How to Talk PR Like a Pro

by Adriana Howell

marketing public relations seo social media successes writing

If you’re a killer public relations pro (like the BIGfish team), you probably already throw around some confusing (to the outside world) PR terminology on the daily. But if you are just starting out in the industry or just hired a public relations firm, some of the terms you’ll hear used on a regular basis may go right over your head. Never fear: consider this your official PR vocab crash-course. Class is in session.  

Five of the Worst Rebranding Fails Ever

by Isabella DiSanto

branding graphic design marketing

Ah, rebranding. It can be an amazing tool, especially for companies that have been around for decades and need a little refreshing. On the other hand, rebranding can also become a company’s biggest pain in the butt. Although there are plenty of examples of successful rebranding, there are so many more examples of it going horribly wrong. Here are a few rebrands that we love to hate.  

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