BIGfish at #2013CES: Part 1 – Preparation


As we tend to do, the BIGfish team is kicking off 2013 with a bang – by attending the annual Consumer Electronics Show in Las Vegas! For those of you who are unfamiliar with CES, this international trade show is arguably the biggest event of the year for the consumer electronics industry. CNN has described it as “geek heaven on Earth — a Super Bowl, Disney World and New York Fashion Week all rolled into one for the techies who flock to Vegas to eyeball the newest gadgets from the world’s leading manufacturers.” Are you excited yet?
BIGfish has attended the trade show for years, and this year we’ll be documenting our experience in a series of blog posts for your enjoyment. We’ll be there from January 6-9, representing clients Christie Street, DoorBot and Ambient Devices. Tweet at us (@bigfishmarket) if you’re going too, and stop by to chat!

So, how are we preparing for it? The most important aspect of preparing for CES is pretty straightforward: get organized. At BIGfish, we create several itineraries, including a master itinerary for ourselves and customized itineraries for each of our clients. This is essential when getting ready for CES, since the trade show is massive and it’s important to know when and where you need to be at all times.
Once your itineraries are all set, make sure you have everything you need for the show itself. Hopefully you figured this out weeks in advance, but now that it’s just a few days away it’s important to make sure all your ducks are in a row. Depending on your clients, this could include anything from a retractable banner to business cards to product samples and more. Marketing materials are key, as you’ll need to make a lasting impression – thousands of people and products will be at the show, so it’s important to do your best to stand out.
Finally, get excited! Even though we’re attending CES for work, it still takes place in the “Entertainment Capital of the World” – and heading to the Nevada desert will be a welcome climate change from wintry Boston. Stay tuned to see what we discover at #2013CES!

BIGfish swag to wear on the CES show floor!

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