07, 18
If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.
07, 18
August is almost here, and in the BIGfish office that means the team is already gearing up for CES and holiday gift guide preparations! Before we dive into that, we’re wrapping up the biggest news in tech from the past couple of weeks!
07, 18
30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits
by Annie Kelly
marketing public relations public relations, social media successes
Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.
07, 18
Happy Amazon Prime Day! It’s Christmas in July but instead of Santa we have Jeff Bezos. With so many great deals and discounts, it can be difficult to search through all the noise for the sales you want to see. If you’re searching for this year’s best tech gadget deals, look no further than our BIGclients for some of the biggest Prime Day steals!
07, 18
The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 6,645 registered press members attending CES in 2018, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.
