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PR Skills

5 Must-Have Skills For Every PR Pro

by Abbey Treamer

public relations, social media

The public relations industry is constantly evolving, and PR professionals have the responsibility to grow and adapt to technology innovations and the media landscape to ensure the job is getting done. We’ve laid out the top five skills that every PR pro needs to be successful in a competitive field:  

Our Favorite App of the Month: Asana!

by Abbey Treamer

public relations technology

February has officially arrived, and with it, many New Years’ Resolutions start to dwindle away. But if your resolution was to keep yourself and your team organized, we have an app to keep you going strong! Read on to learn why Asana is our BIGfish team’s favorite app of the month!  

The Best Tool for Social Media Graphics: Adobe Spark vs. Canva!

by Emily Rosenberg

public relations, social media

In the age of social media, it’s vital for companies of all sizes to maintain a strong social media presence and visual brand aesthetic through unique and professional content. However, for small businesses or individual users, facing this challenge can be difficult without the means to hire a social media guru to design and curate content for your platforms. Enter social media graphic design tools! These helpful apps, platforms, and programs can serve as virtual social media guides, making it possible for any business to successfully manage their social channels. The #BIGteam is always using Adobe Spark and Canva, so we decided to put them head-to-head to see which is the reigning tool for social media!     

Meet Our Spring 2020 Interns!

by Abbey Treamer

boston our team

New year, new interns! We are excited to welcome two new interns, Tara Moran and Jacqueline Loring, and to welcome back Senior Intern, Emily Rosenberg, for another semester! Read on to learn about these aspiring PR pros joining the BIGoffice.  

Interview Tips for Landing your First PR Job

by Anna Dow

boston business public relations, social media

Picture this: it’s May, you’re preparing to graduate from college and making big plans for your next adventure, but first, you need to land a job. After your applications to PR agencies are in, a potential employer asks you to come in for an interview - this is your time to make a great first impression and show them what you’ve learned, along with what you can bring to their company to be a valuable asset. As such a crucial step in the process, it’s time to prepare to prove that you should be their next hire. Here are a few tips for making a memorable impression and crushing your interview process at a PR agency.  

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