In public relations, reputation matters. While agencies spend their days building visibility and credibility for clients, third-party recognition remains one of the strongest indicators of an agency’s own impact, culture, and industry standing.

Recently, BIG FISH PR was featured by Everything PR in a profile highlighting respected boutique public relations agencies helping innovative brands break through increasingly crowded markets. The article recognized BIG FISH PR’s longstanding reputation for strategic storytelling, earned media expertise, and category leadership across consumer technology, travel, sustainability, AI, smart home, and emerging innovation sectors.

Founded in 1999 and headquartered in Boston, BIG FISH PR has spent more than 25 years helping startups, challenger brands, and global companies generate meaningful media visibility and long-term market momentum. Over the years, the agency has led communications campaigns for category-defining brands including Ring, Amazon Blink, ASUS, Iceland Naturally, Formlabs, and numerous high-growth startups across consumer electronics, robotics, mobility, travel, and connected technology sectors.

What continues to separate BIG FISH PR from larger traditional agencies is its earned media-first philosophy and boutique-agency model. Clients work directly with senior communications professionals who understand how to move quickly, build authentic media relationships, and develop stories that resonate with journalists, creators, analysts, and increasingly, AI-powered discovery platforms.

As the communications landscape evolves, earned media has become even more important. High-authority editorial coverage now influences not only traditional audiences, but also how brands appear across AI-driven search and recommendation systems. BIG FISH PR has been at the forefront of helping companies navigate this shift through integrated PR strategies designed to build visibility, credibility, and long-term authority.

The agency’s workplace culture and industry leadership have also earned national recognition. Everything PR points out that BIG FISH PR has been recognized as one of Inc.’s Best Workplaces in both 2023 and 2024. And the agency was also named to PRWeek’s Best Places to Work list in 2023 and earned recognition in the Best Places to Work in Los Angeles Small Business category in 2024. In addition, the firm is consistently included in regional and category top-PR-firm rankings across Boston and the broader Northeast communications industry.

Beyond awards, BIG FISH PR continues to focus on what matters most: delivering measurable business impact for clients through compelling storytelling, strategic communications, and earned media coverage that drives awareness, trust, and growth.

From CES product launches and consumer technology campaigns to travel tourism initiatives and emerging AI brands, BIG FISH PR remains committed to helping innovative companies own their category and stand out in competitive markets.

Learn more about BIG FISH PR and explore the agency’s latest campaigns, client success stories, and communications insights at bigfishpr.com.