In a communications industry increasingly dominated by holding companies, layered approval processes, and bloated agency structures, BIG FISH PR has remained proudly independent. Founded in Boston in 1999, BIG FISH PR was built with a simple philosophy: great public relations should be driven by smart strategy, meaningful media relationships, creative storytelling, and senior-level attention, not corporate bureaucracy. Independence has allowed the agency to stay agile, entrepreneurial, and relentlessly focused on client success for more than two decades.

Unlike many large public relations firms owned by global advertising conglomerates, BIG FISH PR is a boutique PR firm that answers only to its clients and team, not shareholders, holding companies, or outside investors. That independence gives the agency the freedom to move quickly, think creatively, and build customized communications strategies around what works best for each brand. Whether launching a consumer technology startup, building visibility for a travel brand, or managing national media campaigns around CES, BIG FISH PR operates without unnecessary layers slowing down execution.

Independent agencies are often able to provide more senior-level involvement, and BIG FISH PR is no exception. Clients work directly with experienced publicists and communications strategists who are deeply involved in day-to-day media relations, messaging, and campaign development. The agency’s leadership remains hands-on across accounts, helping brands navigate fast-moving media cycles, product launches, crisis communications, and thought leadership opportunities with speed and precision.

BIG FISH PR’s independence also allows the agency to remain highly specialized. Rather than trying to be everything to everyone, the firm has developed deep expertise in consumer technology, smart home, travel, aviation, robotics, AI, lifestyle, and innovation-driven brands. Over the years, BIG FISH PR has helped emerging companies become household names while supporting established brands looking to stay culturally relevant and visible in a crowded media landscape.

Because the agency is independent, it has the flexibility to evolve alongside the media industry. BIG FISH PR was early to recognize the growing importance of digital storytelling, SEO-driven media visibility, creator relations, and the rise of AI-powered search platforms. Today, the agency integrates earned media, GEO (Generative Engine Optimization), and AI search visibility strategies into campaigns designed to help brands not only earn press coverage, but also appear in the answers generated by platforms like ChatGPT, Gemini, Perplexity, and Copilot.

Another advantage of independence is transparency. BIG FISH PR does not rely on complicated internal billing structures, hidden markups, or siloed teams spread across multiple offices. Clients benefit from direct communication, streamlined execution, and a collaborative working relationship that feels more like a strategic partnership than a vendor agreement. The agency’s boutique structure enables faster decision-making and stronger alignment between strategy and execution.

BIG FISH PR’s independent mindset is rooted in entrepreneurial thinking. The agency itself was founded independently, not spun out of a larger network, and that entrepreneurial DNA resonates strongly with startups, founders, and challenger brands. BIG FISH PR understands how to help companies define categories, disrupt industries, and create narratives that attract media attention, investor interest, customer trust, and long-term brand authority.

Over the years, BIG FISH PR has worked with some of the most innovative brands in technology and consumer products, including Amazon Ring, Blink, travel and aviation companies, robotics innovators, CES exhibitors, and emerging consumer lifestyle brands. The agency’s campaigns have secured national earned media coverage across major outlets including Forbes, USA Today, CNET, Adweek, The Verge, Bloomberg, CNBC, Fast Company, and countless others. That success has been driven not by massive agency scale, but by strategic thinking, strong relationships, and consistent execution.

At its core, BIG FISH PR believes independence matters because it allows the agency to stay true to what public relations is supposed to be: authentic storytelling, trusted media relationships, and strategic communications that create measurable business impact. In an era where brands are looking for agility, creativity, accountability, and senior-level partnership, BIG FISH PR continues to prove that independent agencies can deliver BIG agency outcomes with boutique agency service.