Formlabs engaged with BIGfish to create national awareness of the company as the leader in 3D printing and establish its executive team as expert sources in the product design, manufacturing and 3D printing spaces.
Formlabs is expanding access to digital fabrication, so anyone can make anything. Their line of affordable, professional-grade 3D printers has reshaped the 3D printing industry and helped the company grow from Kickstarter to unicorn.
For more information on Formlabs, visit: formlabs.com
To build Formlabs’ brand as a pragmatic force of innovation, BIGfish highlighted bold industry insights and predictions from Formlabs’ leadership along with user stories to further support claims. Beyond amplifying Formlabs’ product announcements and company milestones, BIGfish conducted regular creative outreach to further build the company’s reputation.
As a result of BIGfish’s flexible and agile approach to public relations strategy and ongoing creative outreach, Formlabs is widely regarded as a go-to source on all things manufacturing, supply chain, and 3D printing. BIGfish continues to tell Formabs’ unique story in the media as the company announces new products, materials, and more.
Over a 15 month period, BIGfish launched 10+ products, including hardware and materials, communicated the Formlabs COVID-19 response initiatives, and built up the company's presence in mainstream media. These efforts have resulted in over 1,300 press hits and over four billion impressions.
