Today marked a day equivalent to Christmas in the tech world: the annual Apple Event. Held at the brand new Steve Jobs Theater in Cupertino, California, the event brought together tech reporters and enthusiasts from all over the world as the company unveiled its latest products and software updates. If you missed the live stream, don’t panic; we’ve rounded up the biggest news so you know what to keep an eye out for at Apple stores (sorry, town squares) this fall.
It’s not quite August yet, but we can already feel summer beginning to slip through our fingers. While tan lines may start to fade, tech news is still hotter than ever. To keep you up to speed, your favorite informers from the BIGfish team are back with another tech news roundup, all while we’re soaking up the sun during our last beach days thanks to our Summer Fridays perks!
Nothing tells you more about American consumerism than an annual holiday designated specifically for online shopping deals. Last week was Amazon Prime Day: the company’s yearly one-day sales event that offers deals and discounts on hundreds of products available for Amazon Prime delivery. And for the first time ever, Prime Day surpassed Black Friday and Cyber Monday in number of online sales. This was quite a surprise to everyone as Prime Day hasn’t always been a success. The first ever Prime Day in 2015 was a flop as the company saw itself down hundreds of millions of dollars from the anticipated value of sales. In 2016 the hashtag #PrimeDayFail began trending as customers took to social media to complain about website interruptions, checkout issues and more. But to everyone’s surprise, Prime Day 2017 was Amazon’s biggest sales day to date as sales grew by more than 60% from 2016. Take a lesson out of Amazon’s book on how to leverage Prime Day for brands, how to make the most of the deals and how to prepare for next year: