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Viewing posts categorised under: Public relations

Top PR Trends for 2017

by Meghan Azralon

public relations

Can you believe we’ve already completed two full months in 2017?! The new year has brought new PR trends along with it. We’ve compiled a list of the top four trends that all public relations professionals should pay attention to this year.  

How to Spot Fake News Like a Pro

by Jacqui Harig

business public relations social media television

For many decades, fake news has been an issue that readers had to combat, but it wasn’t until recently that fake news became so prominent and influential in our daily lives. According to a 2016 Gallup poll, only 32% of people said they have a great deal or fair amount of trust in the media, down 8% from the previous year - and the lowest it’s been in polling history. This is clearly a huge issue for companies and news organizations, and fake news sites are capitalizing on it. 

Meet Our New Team Member, Anna!

by Chelsea Higgins

boston our team public relations

The BIGteam keeps getting bigger! We're excited to have our new account coordinator, Anna McGeady, join us.   

Top 5 Slack Integrations for PR

by Chelsea Higgins

our team public relations technology twitter

It’s no secret that the BIGfish team loves Slack. The internal business communication software is more than just your standard messaging system: it’s a collaboration tool that enables teams across different industries to get work done better and faster. 

Cision vs. Muck Rack vs. MyMediaInfo: Which is the media database to rule them all?

by Chelsea Higgins

business public relations review

There are over 33,000 full-time newsroom employees in the United States, plus thousands of freelance writers and contributors. As PR pros, we know the key to getting good press is pitching the right story to the right media contacts. But how do we find the right reporters among the tens of thousands?At BIGfish, we use several media databases, including Cision, Muck Rack and MyMediaInfo, to help us find and track reporters. But not all databases are created equal. Here are strengths and weakness of each one.  

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