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Viewing posts categorised under: Public relations

BIGfish Named a Global Leader in Clutch’s Best Agencies of 2017 Report

by Chelsea Higgins

boston our team public relations successes

Mama, we’ve made it! This past Friday, BIGfish was named to Clutch’s list of top PR agencies. After landing on their Boston list in 2015 and 2016, BIGfish was recognized in Clutch’s first-ever global press release, announcing the best digital and traditional agencies worldwide. 

Meet Our New Team Member, Anna!

by Chelsea Higgins

our team public relations

The BIGteam keeps growing! BIGfish is excited to welcome, Anna Dow to the team as our newest Account Coordinator. Keep reading to learn more about Anna and her love for the outdoors and Italian gelato! 

The History of the Press Release and Why It’s So Important

by Gary Prendiville

public relations

Nothing is more ubiquitous in today’s public relations industry than the press release. The BIGteam has spent countless hours over the past 18 years drafting, revising and approving press releases on behalf of our clients. For such a staple tool in communications, many are still unaware of how the press release became so important. Although it may seem like it was created by a university professor, the history and conception of the first press release is actually quite spontaneous.  

How to Develop a Successful PR Strategy

by Chelsea Higgins

public relations

Sun Tzu once said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” For any public relations campaign to end in success, an overarching strategy is needed to guide the individual tactics PR professional take when securing press for their clients. When kicking off with a new public relations partner, there are three fundamental pillars that help guide the development of PR strategy: end goals, target audience and key messages. With proven success developing and executing on PR strategies, the BIGteam has some advice on how to turn these pillars into a successful strategy.  

How Blogging Can Increase Traffic to Your Website

by Anna McGeady

branding public relations seo social media writing

PR pros are constantly looking for metrics to gauge the efficacy of their communications efforts. And while social shares, mentions, likes and comments tell an important story, often the main metric a client is looking for is website traffic. Here, the lines between PR, marketing and sales get a little blurry, as the main goal of PR is to establish awareness about a client’s product, whereas other departments are responsible for turning that awareness into leads. That being said, there are some effective methods PR teams can employ to help drive additional traffic to a client’s website. One of the best ones? Blogging. 

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