As PR professionals, we work tirelessly to craft stories reporters care about, attending to both the reporter’s personal interests, as well as the collective interests of their audience. But what is it that makes one reporter bite on a pitch while another decides to pass it up? What makes one reader rave about an article while another dismisses it as underwhelming? Let’s explore the science of interest to figure out exactly what it is that makes us care.
Our favorite outdoor home security system, Ring, is giving its flagship product a tune up with the release of the second generation Ring Video Doorbell. BIGfish originally helped launch the Ring Video Doorbell in 2014 and it has quickly grown to become the most popular video doorbell on the market. Staying true to the Ring Video Doorbell’s most popular features, two-way audio and motion detection, the new device now offers 1080p HD video recording, a removable, rechargeable battery, improved night vision, interchangeable faceplates and a familiar, sleek design.
It’s finally June! And you know what that means: summer is right around the corner! So buckle up and get ready, friends, because we’re bringing you the hottest tech news all summer long. Here’s what we have for you this week:
In the past few years, reports surfaced claiming humans have shorter attention spans than goldfish. In 2013, the average attention span was about 8 seconds (down a whole four seconds from 2000); goldfish reportedly have an average attention span of about 9 seconds. Yikes.If your email pitches aren’t getting the traction you hoped they would, chances are it’s because you failed to engage your readers in those first 8 seconds. But what exactly are you doing wrong?