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Viewing posts categorised under: Public relations

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content. 

BIGnews in the Tech World

by Abbey Treamer

public relations social media technology

Whether you’ve been busy with Valentine’s Day plans or Super Bowl bets, this short month of February seemed to fly by. Luckily, the BIGfish team is here to catch you up with the latest (and greatest!) tech news from the past two weeks. 

BIGpredictions for PR Trends in 2018

by Meghan Gabel

public relations

We’re officially several weeks into 2018 (if you can believe it). Fresh off our trip to CES, the BIGteam has been on the lookout for the latest and greatest emerging technologies coming in 2018. We’ve also been looking ahead to see how the PR landscape is changing and how we can leverage new trends for our clients. Take a peek into our crystal ball and see our top predictions on where PR is heading in 2018, and how all you PR professionals out there can prepare. 

BIGnews in the Tech World: CES 2018 Edition

by Anna McGeady

public relations technology

Well, ladies and gents, just like that, the biggest tech event of the year has come and gone. In its wake, CES 2018 has left us with some seriously exciting tech news, as well as some bizarre debuts you almost had to see to believe. We know it can be overwhelming to keep tabs on every new gadget featured at CES, so this week’s tech round-up will be entirely dedicated to the best and worst of CES. So find a comfy chair and settle in, we’ve got some wild news for you. 

A BIGyear in Review: 2017

by Chelsea Higgins

our team public relations

Ask most people about the past year and they’ll tell you that 2017 was weird, but here at BIGfish, 2017 was a great year full of milestones, product launches, news announcements, trade shows, great press and new clients. As we dive into 2018 and begin making new goals, both individually and as a company, we wanted to look back at all we have accomplished over the past year. Here are some of the BIGhighlights from 2017!