Social media is an important aspect of any PR pro’s life. Building a social media presence can create a voice for your brand, foster relationships with consumers and increase brand awareness. With so many platforms to choose from, it can be hard to know which platforms’ features will best help you achieve your goals. Read on to find out some of the #BIGteam’s favorite features!
Let’s face it: social media can be a little intimidating! Once you’ve crafted the perfect post, how do you decide the best time to share it and which platform needs more content? This month, we are highlighting an app we use daily that helps solve this issue and more! Keep scrolling to learn why Buffer is the BIGteam’s favorite app of the month.
It’s finally fall and that means CES preparations and holiday gift guide outreach is well underway here at the BIGoffice! The past couple of weeks have been jam packed with tech news, including Apple’s special event, Elon Musk’s SpaceX announcement and Amazon’s surprise hardware event. Settle in with your favorite fall inspired Starbucks drink and catch up on everything you may have missed.
by Anna McGeady
From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.
by Anna McGeady
In the spirit of giving things a fair shot, I wanted to live with Twitter’s 280 character limit increase for a few weeks before weighing in on the discussion. “Let’s see how it goes,” I said, “I don't want to jump to any conclusions.” But now, after more than a month of scrolling past lengthy tweets, it's time to acknowledge the problem with 280 characters.