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Viewing posts categorised under: Marketing

How to Incorporate Google Analytics into Your PR Campaign

by Anna Dow

branding business marketing public relations

The media and technology landscapes are ever-changing and PR must adapt accordingly. Gone are the days of traditional PR methods, such as storing press hits from newspapers in dusty old binders (which is what we found while cleaning out our office recently!). Since nearly everything our society does is digital, PR firms need to constantly evolve their strategies and look for new ways to improve. One of the most helpful tools PR pros can use to accurately measure campaign success is Google Analytics. If you’re looking for ways to integrate analytics into your PR campaigns, check out some of capabilities you can find in Google Analytics!  

Social Media Influencers 101: What You Need to Know

by Meghan Gabel

branding marketing social media twitter

A few weeks back we posted our definitive guide for finding the right social media influencer (Quick - if you haven’t already, read it now so you know what I’m talking about). Good, now you’re all caught up. But there are still plenty of misconceptions about influencers floating around that you may have come to believe.  

How Brands Eclipsed Each Other With Marketing Campaigns During the Real Solar Eclipse

by Meghan Gabel

branding marketing social media

The 2017 solar eclipse happened Monday and people were *mildly* freaking out. ICYMI (or are living under a rock), this was a big deal because the last time a solar eclipse swept the entire continental U.S. was way back in 1918. 100 years later, people are still more fascinated than ever by the eclipse phenomenon. On the morning before the eclipse, #SolarEclipse2017 was already trending on Twitter, and brands wasted no time cashing in on the attention by tying in their own marketing campaigns to the news. Let’s take a look at some of the best brand campaigns and how they fared in...eclipsing one another.    

How To Be More Creative: 3 Strategies You Can Use Everyday

by Anna McGeady

business marketing public relations writing

Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.  

The Science of Interest: What Makes Us Care

by Anna McGeady

marketing public relations

As PR professionals, we work tirelessly to craft stories reporters care about, attending to both the reporter’s personal interests, as well as the collective interests of their audience. But what is it that makes one reporter bite on a pitch while another decides to pass it up? What makes one reader rave about an article while another dismisses it as underwhelming? Let’s explore the science of interest to figure out exactly what it is that makes us care.  

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