When you think of Boston, you probably picture walking along the cobblestone streets of Beacon Hill, tasting the delicious Italian food of the North End or hearing the roar from Fenway Park as you stroll down Queensbury Street. This is quintessential Beantown-some of the oldest and most historic neighborhoods in the city. They are what draw thousands of tourists to Boston every year, and I can almost guarantee they’re the backdrop in any Boston-based movie you’ve seen. While we Bostonians love these neighborhoods, we often forget to pay our respects to the other niche communities that contribute to this vibrant urban setting, specifically the up-and-coming NEW Waterfront.
Sustainability, at its simplest and most fundamental level, is defined as “a city’s or country’s ability to sustain, or its capacity to endure.” But, in a world filled with one too many harmful fertilizers and pesticides, is it too late for cities to introduce sustainable food markets and implement successful environmental policies and programs? Is it too late to endure? Many would argue that it is. But for those individuals that still have faith in the power of human innovation and the will to survive, a beacon of hope can be found in Boston, Massachusetts.
Holidays and other big public events provide a great opportunity for brands to insert themselves and their message into new conversations where they may not have otherwise had a voice. Take the World Cup, for example, which we reported on last summer--brands embraced the social media chatter surrounding the event, and came up with some pretty entertaining commentary that got them noticed (who could forget this Snickers’ tweet?). In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend.
by Anna Dow
While many people may think of San Francisco or New York as startup hotspots, Boston continues to prove itself as a serious tech hub. With universities like Harvard and MIT, high rates of venture capital investment, and an abundance of creative and qualified people, Boston is quickly becoming an international startup destination.