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BIGfish Communications

Viewing posts from: November 2000
Wearable Tech

Wearables=Shareables: The Potential Impact of Wearable Tech on Social Sharing

by BIGfish

consumer electronics social media technology

Question: what do Instagram images of breakfast, your friend’s Runkeeper jogging stats on Facebook and cat videos on YouTube have in common? Answer: they’re all about people sharing elements of their lives for others to see. Whether it’s for bragging rights, genuine goodwill or just because it makes us feel good, we want everyone to know what we’re up to (even when it’s sometimes better if they didn’t). Over the past few years, it’s become easier for us to share, thanks to the rise of social media and, more recently, the ability to access social networks through smartphones and other mobile devices. However, something new is on the horizon of communications technology: wearables. Wearable tech not only knows what we are doing, but can broadcast it to the world with minimal effort on our part. Devices like Android and Apple smartwatches, and the king of them all, Google Glass, are taking charge in a new era of sharing.  

Meet Our New Team Member: Bristol Whitcher

by BIGfish

our team

This week, we are very excited to welcome a new team member to BIGfish! Bristol is our new Account Coordinator and will be supporting the account management team by planning and executing public relations and social media campaigns and more. We had her answer a few questions about herself and her aspirations - read on to find out what she had to say!  

Smart House: Not Just a Disney Movie

by BIGfish

consumer electronics technology

It’s been a long day at work and as you open the front door to your house, you realize how happy you are to be home. The familiar comforts and smells welcome you back as you walk into your living room and plop down on the couch. “Siri, I’m home!” you announce. The lights near you brighten and the air conditioner jumps to life. Everything is just the way you want it to be, and yet you haven’t done so much as lift a finger to get it that way. This might sound like the fictional 1999 Disney movie Smart House, but Apple wants to make it a reality - without an evil robot sabotage of course.  

Don’t Make These Social-Media Blunders That Businesses Keep Repeating

by BIGfish

facebook marketing public relations social media twitter

The following article, written by BIGfish president David Gerzof Richard, was originally published on Entrepreneur.com

Whether you are bringing a new venture to market or marketing an existing brand, sooner or later (probably much sooner) you will find the need to participate in some form of social-media engagement.

When you do, you better have a well thought-out strategic plan, a strong content strategy and have done your research. Conducting research is a major weak point where many brands frequently slip up -- specifically, a lack of attention is paid to past mistakes made by other brands.

In my experience as a digital media professor and marketing agency founder, I have found there are five regularly occurring social-media blunders brands make. I’m continually amazed each and every time a company repeats another brand’s previous mistake, sending their own brand into a tailspin of apologies, reparations and damage control.

1. Mixing up accounts. Most native platforms and third-party apps make it easy to toggle back and forth between brand and personal accounts, which is convenient, but can also be an accident waiting to happen.

One of my favorite examples of a social account mix up is this tweet from Chrysler: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive.” A good solution is to use separate and distinct apps for each account -- this ensures there is no chance of confusing which account you are posting from.

2. Social media never sleeps. In this digital age, consumers can interact with brands at any time, requiring companies to man their brand's social media platforms 24 hours, seven days a week. At a minimum, someone should always be monitoring social chatter around the brand to pick up any early warning signs that something is amiss.

British Airways slept through a number of social-media customer service issues, including a case of lost luggage. The airline decided their Twitter feed was “open” only during certain times of the day, even though Twitter is always up and running and the airline itself has planes in the air around the clock.

Had someone at the airline been listening, a quick tweet would have solved the issue. Instead, eight hours later (which equals about three months in social-web meltdown time) a response was made. By that time, what should have been a small blip on the radar became a viral headline.

3. Automated anything. There is no shortage of apps and tools that enable your social accounts to automatically do just about anything and everything you want. These automated duties include sending scheduled posts, changing a profile picture, replying to messages with canned responses and following other accounts based on preset criteria.

If you lump enough of these automated tools on to a single social media account you in essence have created a social media robot. A robot may seem like a cool and cost-effective solution to managing your social media, but online interaction requires personal attention with a human touch.

Automated communications can come off as cold and callous, especially during times of crisis when members of your community turn to your social platforms for assistance and reassurance.

While in the midst of horse meat packaged as beef scandal, the UK supermarket chain Tesco fired off a pre-loaded automated post: "It’s sleepy time so we’re off to hit the hay!" Clearly not the language to use when under the microscope for a horse-meat scandal. Keep usage of automated tools to a minimum, turn off all automation when a crisis hits and always work to be human.

4. Leap before looking. Savvy marketers seeking to extend mind and market share are always on the lookout for opportunities to leverage the relatively inexpensive reach and influence offered by social-media platforms. Two frequently used strategies are tapping into trending topics and hashtag story sharing. Both can result in varying levels of success and sometimes, horrific failures.

Countless companies have used a hashtag without first checking to see if anyone else is using it and what it means. Worse yet are companies that lump their brand on a news trend in some unrelated way, making them look conniving and insensitive.

The largest of these failures though, are brands that develop a promotion for their community to share stories of brand experiences without realizing the interactions they are looking for might turn out to be horror stories. GM, McDonald’s, JP Morgan and the NYPD all made this mistake, which could have easily been avoided had someone looked at past promotions gone awry as precedents.

5. Loose posts sink ships. More than 50 percent of the U.S. population now owns a smartphone. This means there is a good chance more than 50 percent of a company’s workforce is equipped with a mobile device capable of instantly capturing and posting ideas, photos and videos to any number of social platforms.

A number of companies including Google, HMV and StubHub have all experienced rogue posts from employees compromising internal corporate workings, yet few companies have learned from these breaches and established guidelines for employees on what can and cannot be shared.

A social media policy probably won’t shore up every possible social leak, but it will certainly help reduce them as well as provide a framework to manage situations when they do occur.

BIGfish Joins Client Glori Energy in Ringing the NASDAQ Closing Bell

by BIGfish

cleantech energy our team public relations successes

BIGfish president David Gerzof Richard and account director and partner Meredith Frazier recently took a road trip to New York City to join client Glori Energy in ringing the NASDAQ closing bell. Glori (NASDAQ: GLRI) is an energy technology company known for its AERO System, a highly efficient, biotechnology process for increasing oil recovery from existing reservoirs. The company went public after merging with Infinity Cross Border Acquisition Corporation this spring and had the unique opportunity of ringing the NASDAQ closing bell on May 27, 2014. Glori-Energy-NASDAQBIGfish has been working with Glori Energy since 2011, running the company’s media relations, branding, design, and marketing communication programs. The past few months have been both busy and exciting as we helped Glori prepare to announce the merger. A few weeks ago, the hard work culminated in the exciting closing bell ceremony. Upon arrival to the NASDAQ MarketSite, located in the heart of Times Square, we were ushered with the Glori team into a studio filled with large monitors displaying stock tickers and news programming. Above us were TV cameras from all of the major networks around the world and around us filling the room was a small, in-studio audience. And of course, front and center was the NASDAQ bell with Glori’s logo prominently displayed! Screen Shot 2014-06-19 at 3.40.25 PMAfter a brief rehearsal and lots of photo taking, the ceremony began. There was clapping and excitement as we counted down from 10, and before we knew it Glori CEO Stuart Page was closing the stock market for the day. From the stage, we were able to look up and watch ourselves on TV. FOX Business News and CNBC streamed video of the closing bell celebration and Stuart Page was interviewed on BNN, just before the ceremony. IMG_4339Once the ceremony was over, we ventured out into Times Square to see the NASDAQ Tower streaming video of the ceremony. Everyone was anxious to snap some photos to capture their image on the big screen in NYC. Overall, it was an exciting and well-organized experience; something to check off of the BIGfish bucket list! NASDAQ-billboard-glori-energy We’re pleased to represent Glori as a now publicly traded company and look forward to helping them continue to grow. Congratulations to the entire Glori Energy team for their hard work and dedication in taking Glori to the next level.

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