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Viewing posts categorised under: Technology

BIGnews in the Tech World

by Chelsea Higgins

social media technology

The dog days of summer are upon us. Though our Chief Barketing Officer, Rudy, is relishing the extra time snoozing in his favorite sun spot, the rest of the BIGteam is still hard at work tracking industry trends and following tech stories as they unfold. Since we last checked in, a lot has happened in the world of tech; we’ve compiled the top stories making news that you should know about.  

BIGnews in the Tech World

by Meghan Gabel

mobile technology

It’s not quite August yet, but we can already feel summer beginning to slip through our fingers. While tan lines may start to fade, tech news is still hotter than ever. To keep you up to speed, your favorite informers from the BIGfish team are back with another tech news roundup, all while we’re soaking up the sun during our last beach days thanks to our Summer Fridays perks! 

A Beginners Guide to Blockchain

by Chelsea Higgins

technology

The BIGfish team is always on the lookout for the latest emerging technologies that are on the verge of disrupting business and driving innovation. One of the most prominent new technologies generating press is blockchain, a new way of interacting digitally that is poised to drastically change finance, trade, legal systems and digital media. 

What Brands Can Learn from Amazon Prime Day This Year

by Meghan Gabel

branding technology

Nothing tells you more about American consumerism than an annual holiday designated specifically for online shopping deals. Last week was Amazon Prime Day: the company’s yearly one-day sales event that offers deals and discounts on hundreds of products available for Amazon Prime delivery. And for the first time ever, Prime Day surpassed Black Friday and Cyber Monday in number of online sales. This was quite a surprise to everyone as Prime Day hasn’t always been a success. The first ever Prime Day in 2015 was a flop as the company saw itself down hundreds of millions of dollars from the anticipated value of sales. In 2016 the hashtag #PrimeDayFail began trending as customers took to social media to complain about website interruptions, checkout issues and more. But to everyone’s surprise, Prime Day 2017 was Amazon’s biggest sales day to date as sales grew by more than 60% from 2016. Take a lesson out of Amazon’s book on how to leverage Prime Day for brands, how to make the most of the deals and how to prepare for next year: 

BIGnews in the Tech World – Independence Day Edition

by Chelsea Higgins

business public relations social media technology twitter

As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.