BIGnews from CES 2021!


This year, in lieu of the yearly excursion to Las Vegas, the BIGteam attended the first ever virtual Consumer Electronics Show (CES). CES is one of the largest and most important trade shows in the consumer tech industry, bringing together key players from a variety of companies. The BIGteam has been attending the show for years, you can check out our CES Case Study to see how you can help your brand at CES 2022. Keep reading for the top BIGclient news from CES 2021!

Cowin Audio

Cowin Audio, an audio product and electronics company that boasts an innovative line of both over-ear and in-ear headphones with cutting edge features, announced three new products at CES 2021: the Apex Elite earbuds, SE9 headphones and Cowin Soundbar. The Apex Elite earbuds are available on the Cowin Audio website for purchase, with the SE9 headphones and Cowin Soundbar coming later in Q1 2021. Learn more information about the announcement in TechRadar, AppleInsider and International Business Times!


GHSP, a global provider of mechanical and electromechanical systems to the world’s leading automotive and home appliance brands, announced new advancements in its automotive technology to increase vehicle safety and reduce virus exposure – in the car and in the home. GHSP is also revolutionizing a car’s center console with dual controllers, making it easier for drivers to take control of their car without taking their eyes off the road. The company also announced that grēnlite™, its line of UV-C treatment products that kill 99.9% of viruses and bacteria, will now be deployed to personal vehicles. The CES announcements from GHSP were covered in publications such as CNET, CarScoops and Automotive News.


Formlabs, a leading 3D printing company, announced a game-changing jewelry material for industry-leading casting reliability. The introduction of Castable Wax 40 by Formlabs at CES demonstrates the company’s dedication to delivering best-in-class resins to users, regardless of industry.  As Castable becomes the 30th proprietary resin to be added to the company’s material library, Formlabs continues to push the boundaries of what is possible in additive manufacturing.  Check out coverage in Engadget and Design World.

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