07, 17
After working closely with the BIGteam at Pepcom for years, we are excited to welcome Jen Ferency to BIGfish! Taking on the position of Director of Business Development, Jen is already working to find great companies who are looking for even greater PR results.
07, 17
The BIGfish team is always on the lookout for the latest emerging technologies that are on the verge of disrupting business and driving innovation. One of the most prominent new technologies generating press is blockchain, a new way of interacting digitally that is poised to drastically change finance, trade, legal systems and digital media.
07, 17
Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.
07, 17
Nothing tells you more about American consumerism than an annual holiday designated specifically for online shopping deals. Last week was Amazon Prime Day: the company’s yearly one-day sales event that offers deals and discounts on hundreds of products available for Amazon Prime delivery. And for the first time ever, Prime Day surpassed Black Friday and Cyber Monday in number of online sales. This was quite a surprise to everyone as Prime Day hasn’t always been a success. The first ever Prime Day in 2015 was a flop as the company saw itself down hundreds of millions of dollars from the anticipated value of sales. In 2016 the hashtag #PrimeDayFail began trending as customers took to social media to complain about website interruptions, checkout issues and more. But to everyone’s surprise, Prime Day 2017 was Amazon’s biggest sales day to date as sales grew by more than 60% from 2016. Take a lesson out of Amazon’s book on how to leverage Prime Day for brands, how to make the most of the deals and how to prepare for next year:
