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Showing posts tagged with: social media

Instagram vs. Snapchat: One App to Rule Them All

by Meghan Gabel

social media

Last year, Instagram announced a new feature that emulates the Snapchat Story; they called it Stories. (Coincidence? I think not.) Of course, I had to try it out for myself on a trip to Disney and was surprised by the lack of special features Instagram offered. But a few months ago, Instagram added a few new features to Stories so, to be fair, I went ahead and gave the platform another try.  

Twitter Unveils New Anti-Cyberbullying Updates – How Effective Will They Be?

by Meghan Gabel

mobile social media twitter

Cyberbullying and online abuse has long been a problem for every social media platform. In recent years, this has particularly been an issue for Twitter, where people are able to publicly and anonymously voice their opinions in real time. The company has taken measures in the past to curb harassment, with features like the mute button, which allows users to block future tweets from certain accounts, but does little to stop the spread of hate speech. On Tuesday, Twitter finally announced a safety upgrade that will prevent hateful comments from even being seen. BIGfish president David Gerzof Richard weighed in on Twitter’s safety upgrade on NECN.  

Tech companies like Facebook, Twitter and Uber are doing their part to incite voter participation this year.

How Tech Companies May Influence Voter Turnout

by Adriana Howell

marketing social media technology

Tomorrow is Election Day, and chances are you’ve been encouraged to vote by a number of tech companies. Since young voters historically haven’t participated in elections in large numbers, several tech giants are pushing their younger audiences to get involved in the 2016 election. While targeting young voters is nothing new, according to BIGfish president David Gerzof Richard (read more in The Boston Herald), technology makes it easier than ever to reach those Millennial eyes. Have you spotted these election-related promotions?  

How Brands Can Successfully Use Facebook Live

by Meghan Gabel

branding marketing social media

When Facebook launched its live streaming feature earlier this year, it opened the door for countless marketing opportunities. By broadcasting a live stream, brands are now able to directly connect with followers from around the world in real time. Facebook users get a notification when a page that they follow or like begins live streaming so they know exactly when and how to tune in. In the past year, Facebook saw over 8 billion video views, and people are spending triple the amount of time watching live video as compared to pre-recorded videos. But how can brands effectively use Facebook Live to engage with the Facebook community? Check out our list of the brands that are dominating Facebook Live below!  

Instagram Stories vs. Snapchat Stories: Which One is Better?

by Meghan Gabel

mobile social media

I go to Disney World at least once a year, and during that time, I love to share my experience on social media with whoever couldn’t join me. Snapchat is usually my go-to because it’s easy to use and always has fun stickers and geofilters. On my most recent Disney vacation, I tested the new Instagram Stories to share my memories with friends near and far. Let's just say I’m not abandoning Snapchat anytime soon. Keep reading to find out why.  

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