When Facebook launched its live streaming feature earlier this year, it opened the door for countless marketing opportunities. By broadcasting a live stream, brands are now able to directly connect with followers from around the world in real time. Facebook users get a notification when a page that they follow or like begins live streaming so they know exactly when and how to tune in. In the past year, Facebook saw over 8 billion video views, and people are spending triple the amount of time watching live video as compared to pre-recorded videos. But how can brands effectively use Facebook Live to engage with the Facebook community? Check out our list of the brands that are dominating Facebook Live below!
I go to Disney World at least once a year, and during that time, I love to share my experience on social media with whoever couldn’t join me. Snapchat is usually my go-to because it’s easy to use and always has fun stickers and geofilters. On my most recent Disney vacation, I tested the new Instagram Stories to share my memories with friends near and far. Let's just say I’m not abandoning Snapchat anytime soon. Keep reading to find out why.
Snapchat launched in September 2011, and in just five years, the app has changed the social media game completely. In June, Snapchat surpassed Twitter in active daily users, with over 150 million people using the app every day. Millennials account for seven out of every 10 Snapchat users, and 41% of all 18-34 year-olds in the U.S. are using this app, so it’s no surprise that companies have jumped on the 10-second bandwagon by creating their own accounts. Which brands are most effectively using Snapchat? Check out our top picks below!
The social media app created to make your photos and videos disappear in 10 seconds or less is now letting you save them directly within the app. Snapchat’s new feature, dubbed Snapchat Memories and announced yesterday, saves your “Snaps” and “Stories” in a searchable, archived album. The company is rolling out the new feature on iOS and Android on the West Coast, with the goal of global availability in 30 days.
If you’ve ever wanted to visit Iceland, the Land of Fire & Ice, now is your chance! BIGfish client Iceland Naturally is running a video contest to give one fan and a guest the chance to travel to Iceland for the internationally-acclaimed music festival, Iceland Airwaves. Entering is easy: