06, 18
We’re now halfway through 2018 (if you can believe it)! This year has already seen plenty of social media trends and moments, from lighthearted exchanges of brands trolling each other to the powerful and important #TimesUp movement. Social media platforms and tools are constantly changing, and PR professionals need to be ready and willing to adapt to those changes in order to execute successful campaigns. We’re looking at some of the trends that have already shaped the social media industry in 2018, and which ones to watch for the rest of the year.
12, 17
It’s the most wonderful time of the year in the BIGoffice: holiday gift guide season! While we have been busy all fall getting our clients the hottest press hits for gift guides, we made time to announce our official BIGholiday gift guide for you and yours. From techies to writers to DIYers, you’ll find something for everyone on your list here.
10, 16
With the increased popularity of photo-rich social platforms like Instagram, Facebook and Snapchat, it comes as no surprise that people are taking advantage of enhancing their photos through an abundance of editing apps. With all the different platforms flooding the App Store, you may be asking yourself, which do I choose? Or maybe, you’re like us and work at a PR agency and need to share the most engaging photos on behalf of your clients. Whatever the case, we’ve rounded up the top five photo editing apps available for both iOS and Android users. So, what is the best photo editing app?
04, 16
With our daily lives getting busier and busier, smartphone and web apps have become increasingly important in our connected world. We rely heavily on technology to wake us up in the morning, get to work on time, navigate our way through foreign roads and point us in the direction of the best coffee in town. There’s no doubt it’d be difficult to survive without that technology now. While our phones and homes are chock-full of apps and products that help us get through each day, here are some of our favorite automated products and services that make life easier and enhance your productivity:
10, 13
Boston has a plethora of restaurants, bars and historical sites, but choosing one and getting there isn’t always an easy task. We listed some of our favorite mobile apps that make it fast and easy to navigate, explore, and discover all that Boston has to offer.
1. Achvr
BIGfish client Achvr has a gamified website and iPhone app that help you discover, track and share all the things you want to do, and keep score of all the cool stuff you have already done. Achvr's database includes a surplus of activities in Boston like ‘see the Boston Symphony Orchestra perform,' ‘enjoy a tour and tasting at the Harpoon Brewery,’ and ‘run the Boston Marathon.’ Once you’ve added items to your bucket list, Achvr finds relevant deals to help you achieve your goals without breaking the bank. Check out the True Bostonian mission with more than 434 fun challenges to keep you busy locally.
Looking for something to do this weekend? Achvr is celebrating its public beta release this Columbus Day Weekend with the #72in72 event. The team will be tackling 72 achievement in 72 hours, and all are welcome to join. Check out the full list of achievements here and click here to RSVP.2. Ness
There are a lot of things Boston does well, and one of them is definitely food. With thousands of restaurants to choose from, how do you decide? The answer is Ness, an app that functions like Pandora for food. Ness learns what you like based on past restaurant choices, and suggests new restaurants accordingly. Filter by location, time and even what your friends like. Bon appetit!
3. Tour Boston’s Freedom Trail
Channel your inner history buff and let your nerd flag fly with the Tour Boston’s Freedom Trail app. This app takes you on a guided tour of the historic Boston Freedom Trail and its 16 official stops, as well as other interesting sites along the way. Read or listen to the wealth of knowledge about our country’s most historical sites. With geolocation and map features, you will stay right on track and avoid getting lost on your way to Paul Revere’s House. Bonus: you won’t have to search for a bathroom with this app’s public bathroom locator.
4. Transit Tracker - Boston (MBTA)
Getting around Beantown can be frustrating. Waiting for the T for what feels like an eternity in the frigid winter weather is far from enjoyable. Finding the closest bus stop often seems like a scavenger hunt. But fear no more, there are many apps available to aid in your Boston travels! One such app is Transit Tracker – Boston (MBTA). This app allows you to find the nearest bus, train, subway or ferry stations, track vehicle locations, and see departure times. For a list of other transportation apps, check out the MBTA’s list at: http://www.mbta.com/rider_tools/apps/Default.asp
5. Trip Advisor Offline City Guides
If you are looking for a one-stop app with all your touring needs, Trip Advisor’s Offline City Guides is the app for you. This free city guide is a resource with an endless list of restaurants, attractions, hotels, nightlife, shopping, and tours...reviews included! The app operates offline so it won’t eat up your data plan. Searching for pizza near Boston Common? You can easily search to find the closest, and best, pizza in the area. For exploring new territory, use the self-guided tours feature with handpicked itineraries to guide you through interesting neighborhoods and famous landmarks. Using your phone’s GPS, the app will give you directions and interesting facts along the way.
-Hannah Duffy, Intern
