06, 19
If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.
02, 19
Valentine’s Day is here, and at the BIGoffice we use any holiday as an excuse to celebrate (because c’mon, it’s fun!). Whether you are celebrating with a galentine, significant other, or just want an excuse to treat yourself, we’ve put together a list of our top tech gift ideas with gadgets that will outdo the boring flowers & chocolate duo.
02, 19
The Super Bowl has come and gone, and in addition to Adam Levine’s questionable outfit choice, we were left with some epic commercials. For those of us who aren’t football fanatics, and especially for PR pros, the ad breaks are what we are here for. We’re recapping the top three Super Bowl LIII commercials that left the biggest impressions on us:
07, 18
30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits
by Annie Kelly
marketing public relations public relations, social media successes
Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.
06, 18
We’re now halfway through 2018 (if you can believe it)! This year has already seen plenty of social media trends and moments, from lighthearted exchanges of brands trolling each other to the powerful and important #TimesUp movement. Social media platforms and tools are constantly changing, and PR professionals need to be ready and willing to adapt to those changes in order to execute successful campaigns. We’re looking at some of the trends that have already shaped the social media industry in 2018, and which ones to watch for the rest of the year.
