Effective Email Marketing from the #RedSox on #OpeningDay

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Email marketing campaigns are a growing epidemic.  Since statistics have proven that these emails increase a company’s ROI, email marketing campaigns are not going to wither anytime soon.
Today, BIGfish received redsox.com’s annual email that shares a picture of the field at Fenway Park on Opening Day.  An email fans welcome to their inboxes, this message is a superb example of effective marketing that is simple, creates a personal connection with its audience and evokes excitement throughout the office!
Take a look for yourself:
When the Red Sox return home this afternoon to take on the Yankees and redeem their disappointing start to the season, BIGfish will be cheering them on. Go Sox!
Lauren Mosenthal and Theresa Braun
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.