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Viewing posts categorised under: Writing

Our Favorite App of the Month: Buffer!

by Hailey McKee

marketing public relations social media twitter writing

Let’s face it: social media can be a little intimidating! Once you’ve crafted the perfect post, how do you decide the best time to share it and which platform needs more content? This month, we are highlighting an app we use daily that helps solve this issue and more! Keep scrolling to learn why Buffer is the BIGteam’s favorite app of the month.   

2019 AP Stylebook Updates That You Should Know

by Emily Rosenberg

writing

The Associated Press Stylebook is a revered writing guide for journalists, PR professionals and members of the media. Every year, AP releases an updated edition with new words, phrases, formats, and grammar - pushing the writing world to dig a little deeper. The 2019 AP Stylebook includes over 200 new or revised entries, and PR pros know the importance of keeping tabs on the biggest updates. Now that we’re halfway through the year(!), it’s a good time to brush up on some of the most crucial changes.   

How to Craft a Pitch Reporters Will Want to Read

by Anna Dow

public relations writing

Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!

 

Opinion: The Problem With 280 Character Tweets

by Anna McGeady

public relations social media twitter writing

In the spirit of giving things a fair shot, I wanted to live with Twitter’s 280 character limit increase for a few weeks before weighing in on the discussion. “Let’s see how it goes,” I said, “I don't want to jump to any conclusions.” But now, after more than a month of scrolling past lengthy tweets, it's time to acknowledge the problem with 280 characters.   

2017 AP Stylebook Changes You Need to Know Before 2018

by Abbey Treamer

writing

Each year, the AP Stylebook is updated with new words, formats and grammar changes. As this year comes to a close and we prepare for future updates in 2018, it’s time to take a look at the important changes made in 2017.  

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