The Associated Press Stylebook is a revered writing guide for journalists, PR professionals and members of the media. Every year, AP releases an updated edition with new words, phrases, formats, and grammar - pushing the writing world to dig a little deeper. The 2019 AP Stylebook includes over 200 new or revised entries, and PR pros know the importance of keeping tabs on the biggest updates. Now that we’re halfway through the year(!), it’s a good time to brush up on some of the most crucial changes.
Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!
Each year, the AP Stylebook is updated with new words, formats and grammar changes. As this year comes to a close and we prepare for future updates in 2018, it’s time to take a look at the important changes made in 2017.