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BIGnews in the Tech World

by Anna Dow

social media technology

August is almost here, and in the BIGfish office that means the team is already gearing up for CES and holiday gift guide preparations! Before we dive into that, we’re wrapping up the biggest news in tech from the past couple of weeks!  

30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits

by Annie Kelly

marketing public relations public relations, social media successes

Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.  

BIGdeals on Amazon Prime Day

by Meghan Gabel

consumer electronics technology

Happy Amazon Prime Day! It’s Christmas in July but instead of Santa we have Jeff Bezos. With so many great deals and discounts, it can be difficult to search through all the noise for the sales you want to see. If you’re searching for this year’s best tech gadget deals, look no further than our BIGclients for some of the biggest Prime Day steals!  

BIGnews in the Tech World: Amazon Prime Day Edition

by Meghan Gabel

consumer electronics technology

With these last few heat waves in Boston, the BIGteam has been staying nice and cool in our new office. And what better way to spend that time cooling off than to keep up with the latest tech news? It’s been a busy few weeks, so let’s not waste any time!  

How to Maximize Coverage for Your Product Launch

by Anna McGeady

public relations

With new tech products hitting the market every day, getting your product on the radar of the most relevant reporters may seem like a daunting task. The reality is, no matter how well your press release is crafted, merely sending it across the wire won’t result in much coverage on its own. In order to maximize coverage of your product launch,, you’ll want to employ other strategies to break through the noise. We’re bringing you three must-do tactics to ensure your product launch is as successful as possible.  

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